Growth Marketing Manager, Emotional Support Pals at Relatable | New York, USA | $105K/yr – $135K/yr

Growth Marketing Manager, Emotional Support Pals

New York, USA (Hybrid)

$105K/yr – $135K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive GTM for new product launches across social, influencer, paid, and experiential channels to maximize brand and retail impact.

Own GTM strategy and cross-channel execution for launches.
Must-have: 5–7 years in growth marketing, social, or brand marketing with GTM experience.
Standout: Deep fluency in TikTok, Instagram, and YouTube with trend-driven creative.

Job Description

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Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products.Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way.You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

Founded in 2016

New York, New York, USA

116 employees (35 in marketing)

relatable.com