Growth Marketing Manager, Ecommerce

Encinitas, CA (Hybrid)

$100K/yr – $120K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the growth engine for a DTC eye care brand by owning key metrics, coordinating multi-channel acquisition, and leading agency/creative operations to drive scalable, attributable revenue.

  • Growth Metrics Ownership: revenue, CAC, AOV, LTV, and conversion rate
  • Channel & Creative Leadership: align Shopify, Meta, Google, email, and creative production for ROAS growth
  • Agency/Partner Management: oversee agencies, freelancers, and a structured creative roadmap

Job Description

Responsibilities

  • Own growth metrics across revenue, CAC, AOV and LTV to drive profitable scale
  • Coordinate multi-channel acquisition and lifecycle improvements across Shopify, Meta, Google, email, and more
  • Lead agency/contractor management and a structured creative roadmap to boost ROAS
  • Partner with designers and developers to improve landing pages, PDPs, bundles, offers, and overall conversion rates
  • Support product launches and promotional campaigns across all channels
  • Coordinate production of UGC, video ads, static creatives, landing pages, and promotional campaigns
  • Build and manage a structured creative roadmap in partnership with our Creative Production Manager
  • Create and maintain weekly marketing performance dashboards
  • Present insights, recommendations, and priorities directly to leadership
  • Help develop monthly and quarterly growth plans

Requirements

  • 5+ years of hands on experience in growth marketing, performance marketing, or e-commerce marketing
  • Experience scaling a DTC brand from $1M-$20M+ in annual revenue
  • Strong understanding of Shopify, Meta Ads, Google Ads, email marketing, and attribution
  • Comfortable managing agencies, freelancers, and cross-functional partners
  • Highly analytical and data-driven
  • Strong project management and communication skills
  • Able to operate independently and make decisions without constant oversight

Preferred

Benefits

  • Hybrid work based in Encinitas, CA
  • Unlimited PTO
  • Excellent healthcare benefits & free vision insurance
  • Annual wellness reimbursement
  • Equity compensation with the opportunity to share in Blinkjoy’s long-term success
Blinkjoy logo

Blinkjoy

At Blinkjoy, we've made it our mission to develop better products to provide relief for chronic dry eye and improve overall eye health. You’ll find products designed with unique and thoughtful details to increase relief from dry eye symptoms, bringing our customers moments of joy each and every day.

Founded in 2021
1 employees

Recent Ads

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
6.5%
Direct
45.2%
Referral
4.7%
Social
16.3%
Paid
1.5%

Headcount Trend

Current headcount: ~2