Growth Marketing Manager

Responsibilities

• Experimentation and Funnel Growth
• Growth experiment roadmap: Generate, prioritize, and run tests across the funnel, from first visit to qualified opportunity, and share learnings with the team.
• Free-to-paid and expansion: Build lifecycle and nurture programs that move free users, trial users, and existing customers toward purchase and expansion.
• Website, Digital, and Search
• Website as a conversion engine: Optimize landing pages, forms, CTAs, and user journeys; run A/B and multivariate tests to lift conversion rates.
• Paid acquisition: Manage and optimize paid search, paid social (especially LinkedIn), and retargeting to lower cost per opportunity.
• Organic growth: Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes that grow high-intent traffic.
• AI and MarTech, With Discipline
• AI-assisted workflows: Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity.
• Analytics and Cross-Functional Partnership

Requirements

• 4-7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline
• Hands-on experience with paid search and paid social, including budget management and bid optimization
• Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar
• Working knowledge of SEO fundamentals
• Hands-on Marketo experience building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce
• Strong analytical skills: you can build funnel reports, read attribution, and size an opportunity
• Clear writing and the ability to test messaging with a technical audience

Preferred

• Product-led growth experience
• Familiarity with threat intelligence, SecOps, or the security analyst workflow
• SQL or experience working directly with product usage data
• Experience with ABM or intent data platforms (6sense, Demandbase, or similar)
• Experience building AI-assisted or agentic marketing workflows

Benefits

• DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits.