Responsibilities

• Own and manage the full creative workstream for paid social and digital acquisition channels, from briefing and asset development to launch, performance recap, and iteration cycles.
• Build and lead creative testing roadmaps across platforms, driving experimentation with asset types (e.g. UGC, branded, educational, influencer) and formats tailored to each channel. Translate ThredUp’s brand positioning into high-performing direct-response creative across paid channels.
• Lead day-to-day relationships and operations with external vendors, agencies, creators, and partners, ensuring timely execution, clear feedback loops, and performance accountability.
• Collaborate with internal creative, organic, and influencer teams to source, adapt, and scale UGC and influencer content for paid campaigns.
• Translate performance data, customer insights, and creative trends into actionable recommendations and new creative concepts by leveraging platform metrics such as CAC, ROAS, and CVR.
• Support in-platform execution and troubleshooting in paid social channels and other platforms as needed.
• Proactively identify opportunities and bring forward hypotheses; owning a test-and-learn mindset that moves fast and documents rigorously. Stay current on platform changes, paid social best practices, and creative trends to inform roadmap decisions.

Requirements

• 4–6+ years of experience in growth or performance marketing, with hands-on and strategic experience with paid social (Meta, Pinterest, TikTok)
• Effective communicator who can partner across teams and levels, especially in creative and marketing orgs
• Strong understanding of performance creative strategy and direct-response marketing principles across customer acquisition channels.
• Demonstrated success in building and scaling high-volume creative testing programs that drive measurable performance improvements and deliver insights to drive iteration
• Strong analytical skills and comfort working with performance data and reporting tools (e.g., Excel, Looker, Google Sheets)
• Experience with influencer and UGC ecosystems, including sourcing, usage rights, and adapting content for paid use.
• Curiosity and passion for staying ahead of industry / platform / creative trends in paid social and broader marketing space
• Experience with CTV or video creative for performance channels is a plus

Benefits

• 4-day work week, with Fridays off
• Hybrid work environment: 3 days in the office and 1 day remote each week
• Competitive salary (we leverage market data)
• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
• Employee stock purchase plan
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Medical, dental, vision, 401k, life and disability insurance offered
• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth