Responsibilities

• Own the creative strategy engine for paid social channels; drive efficient growth across core channels (Meta and TikTok); set creative roadmaps, develop ad concepts, and iterate toward ad winners and lower CPA.
• Lead quarterly and weekly creative testing; translate performance data into insight-driven briefs; guide internal teammates, agencies, and influencer partners to deliver assets.
• Collaborate with the creative team (Design, Video, Copy, Influencer) to brief, review, and scale concepts; act as a coach/light creative director on briefs.
• Own creative reporting and insights; weekly creative strategy reporting; partner with Paid Media to analyze results and suggest optimization opportunities; translate data into actionable insights and scaling decisions.
• Drive broader strategic analysis and learning; conduct macro analyses across audience and messaging to identify larger growth opportunities.

Requirements

• 3–5 years of direct experience as a growth marketing manager or creative strategist, ideally within a performance creative agency or in-house team.
• Naturally social-first with strong creative instincts; ability to turn insights into innovative paid social concepts.
• Excellent creative partner; can work with creatives, communicate learnings clearly, and act as a coach or light creative director on briefs.
• Intellectually curious and drawn to insight generation; strong at pattern recognition and uncovering human insights behind performance.
• Data-driven problem solver; comfortable interpreting performance metrics and translating insights into creative action; familiar with dashboards like Motion.
• Detail-oriented and organized; able to manage ad names, creative quality, and deadlines.
• Scrappy, action-oriented, and self-motivated; comfortable solving problems at strategic and tactical levels.
• Thrives in fast-paced environments where priorities shift and stakes are high.

Preferred

• Backgrounds in copywriting, organic social, or UGC can be additive.