Responsibilities

• Lead Generation & Campaign Execution Execute and optimize campaigns (with support) across: Meta Ads; Google Ads and Local Services Ads; Yelp; Email, SMS, and outbound campaigns; Direct mail and other offline channels as applicable
• Continuously improve: Cost per booked appointment; Lead quality and lead quantity; ROI and revenue per booking
• Marketing Ops & Attribution Own lead attribution and tracking across all channels; Ensure ServiceTitan is clean, accurate, and usable for decision-making; Manage and improve campaign tagging, call tracking, lead routing, and marketing tool integrations; Identify and fix broken attribution, data gaps, and reporting inconsistencies
• Performance & Optimization Track performance across trades, campaigns, and channels; Report on cost per booked job, ROI, and revenue by source; Turn insights into action quickly and proactively bring new ideas to improve results
• Vendor & Cross-Team Collaboration Work with external vendors and hold them accountable; Execute internally where it matters most; Collaborate closely with sales, operations, the call center/CSR team, and leadership to fill the dispatch board and improve booking rates