Responsibilities

• Execute and optimize campaigns (with support) across: Meta Ads
• Google Ads and Local Services Ads
• Yelp
• Email, SMS, and outbound campaigns
• Direct mail and other offline channels as applicable
• Own lead attribution and tracking across all channels
• Ensure ServiceTitan is clean, accurate, and usable for decision-making
• Manage and improve campaign tagging, call tracking, lead routing, and marketing tool integrations
• Identify and fix broken attribution, data gaps, and reporting inconsistencies
• Track performance across trades, campaigns, and channels

Requirements

• 4–8 years in lead generation, growth, or performance marketing
• Home services experience (HVAC, plumbing, electrical, roofing, etc.)
• Hands-on ServiceTitan experience (required)
• You've personally built and optimized campaigns, managed budgets, and improved performance over time and you're still energized by doing exactly that
• Strong understanding of paid media for local services, lead tracking, and attribution

Preferred

• Have managed multiple trades or service lines
• Have fixed complicated attribution or tracking before
• Understand how marketing connects to call center performance and revenue
• Can both execute and think critically about systems and data
• Bring a point of view — you don\'t wait to be told what to try next

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance