Responsibilities

• Paid acquisition strategy and execution across Meta and Google, hands-on in-platform
• Creator-led advertising on Meta, including sourcing UGC creators and influencer partners, briefing creative, and running test-and-iterate cycles
• Lifecycle and email marketing in Klaviyo: flows, campaigns, segmentation, performance
• Conversion rate optimization recommendations across the funnel, from ad click to purchase
• SEO/AEO strategy as AI-driven search becomes a primary discovery channel
• Performance reporting and experimentation roadmap — hypothesis generation, test design, reading results, deciding what's next
• Cross-channel attribution and budget allocation
• own paid and lifecycle channels end-to-end, including the creative generation lifecycle for social

Requirements

• 3-5 years of hands-on growth marketing experience at a consumer product, DTC, or marketplace brand
• A proven playbook for successful paid campaigns across Meta and Google, with specific examples of campaigns you've run, what worked, and why
• Experience with creator-led advertising on Meta — sourcing UGC, briefing creators, managing influencer partnerships, and iterating creative quickly based on performance data
• Direct in-platform experience with Meta Business Suite, Google Ads, Google Analytics, Google Search Console, Google Merchant Center, and Klaviyo
• Deep fluency using AI tools like Claude for data analysis, experimentation, and workflow automation to drive performance across growth, marketing, and product
• Track record of running experiments end-to-end: hypothesis, test design, analysis
• Strong writing – can hold the brand voice line in emails, ad copy, and landing pages
• Comfort with ambiguity, scrappiness, and ownership

Preferred

• Experience at a marketplace or two-sided platform
• AEO and LLM-citation strategy experience
• Background in considered-purchase or high-AOV categories
• Experience auditing and replacing underperforming agency relationships

Benefits

• Health and dental insurance
• PTO & generous company holidays
• Ground-floor opportunity at a fast-growing startup & ability to grow with the company
• Onsite in our office, in prime Flatiron, NYC