Growth Marketing Manager

Responsibilities

• Lead Generation & Subscription Growth - Plan and execute lead generation and subscriber acquisition campaigns across Law.com products.
• Lead Generation & Subscription Growth - Develop multi-touch campaigns across email, content, webinars, paid channels and website experiences.
• Lead Generation & Subscription Growth - Build audience segments and targeting strategies based on customer profile, behaviour and engagement.
• Lead Generation & Subscription Growth - Develop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.
• Lead Generation & Subscription Growth - Analyse campaign and funnel performance to improve engagement, conversion and subscription growth.
• Marketing Automation & Lifecycle Marketing - Design and optimise automated email programmes, nurture tracks and engagement workflows.
• Marketing Automation & Lifecycle Marketing - Develop prospect journeys based on behavioural signals, engagement and lifecycle stage.
• Marketing Automation & Lifecycle Marketing - Use lead scoring, segmentation and profiling to deliver more relevant communications.
• Marketing Automation & Lifecycle Marketing - Identify opportunities to improve acquisition, activation, conversion and re-engagement.
• Content & Messaging - Research, write and develop compelling emails, landing pages, campaign assets and promotional content.

Requirements

• 3–5+ years’ experience in Growth Marketing, Demand Generation, Lifecycle Marketing or Marketing Automation.
• Experience within SaaS, digital subscriptions, membership, information services or another recurring-revenue business.
• Experience using free/freemium propositions, content or trials to drive conversion to paid products or subscriptions.
• Strong email marketing, marketing automation and multi-touch nurture experience.
• Experience with data analysis, audience segmentation, behavioural targeting and automated workflows.
• Excellent copywriting and content creation skills.
• Strong analytical skills with a focus on conversion and commercial performance.
• Experience with CRM and marketing automation platforms such as Salesforce, Account Engagement/Pardot, Marketo or HubSpot.
• Highly organised, creative and commercially minded.

Preferred

• Experience in B2B media, publishing, legal or professional information services.
• Knowledge of SEO, GEO, LLM/AI discovery and customer journey optimisation.

Benefits

• 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
• Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
• Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
• Comprehensive wellness program
• Employer paid life insurance
• Employer paid short-term and long-term disability insurance
• Accident and critical illness insurance
• 401K and Roth retirement savings plans with employer matching
• Employee Referral Awards
• Tuition reimbursement after 1 year of service