Growth Marketing Manager

Responsibilities

• Develop and execute campaigns designed to attract new visitors to Catalina Island.
• Drive awareness and consideration for Catalina Island Company hotels, restaurants, activities, events, and experiences.
• Support occupancy, visitation, and revenue goals through targeted acquisition campaigns.
• Identify new audience segments and acquisition opportunities.
• Understand how key events generate measurable increase in new visits.
• Align marketing campaigns with occupancy, visitation and revenue goals.
• Develop campaign briefs and landing page requirements.
• Partner with the CMS Administrator to publish campaign content.
• Ensure campaign messaging is consistent across channels, coordinating paid, social, influencer, email and website promotion.
• Support website content updates related to acquisition campaigns.

Requirements

• Ability to manage multiple campaign assets and deadlines in a fast-paced environment
• Strong collaboration and communication skills
• Must possess a valid California Driver’s License with a clean driving record
• Experience in digital marketing, social media, advertising, or demand generation required.
• Strong understanding of Meta advertising platforms and social media best practices.
• Experience using Hootsuite or comparable social media management platforms.
• Ability to interpret marketing performance data (including all success measures above) and make recommendations.
• Ability to manage multiple campaigns simultaneously.
• Collaborative mindset with strong attention to detail.
• Strong project management, spreadsheet and organizational skills.

Preferred

• Experience in hospitality, tourism, attractions, travel, or destination marketing preferred but not required.

Benefits

• - Employee discounts and perks – restaurant, hotels and activities.