Responsibilities

• Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team.
• Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.
• Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems.
• Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand.
• Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue.
• Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next.
• Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel.
• Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight.
• Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market.

Requirements

• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
• Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization.
• Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI.
• Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution.
• Ability to operate strategically while remaining highly hands-on as an individual contributor.
• Experience in managing 1-3 direct reports is strongly preferred
• Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
• Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
• Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred).

Benefits

• Competitive Salary and Annual Bonus – The salary range for this role is $120,000 – $150,000
• Opportunity for Long-Term Incentives (LTI) – Be part of our success with equity or long-term incentive plans that grow with the company.
• 401(k) Match – Invest in your future with our generous matching program to help you build long-term financial security.
• Work-from-Home Flexibility – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National).
• Flexible Time Off (Unlimited PTO) – Recharge and focus on what matters most with unlimited paid time off tailored to your needs.
• Parental Leave – Take time to bond and care for your growing family with fully paid parental leave options.
• Comprehensive Medical and Dental Benefits – Prioritize your health and well-being with premium plans for you and your family.
• Brand-New Pro-Level Laptop – Equipped with top-tier tools and technology to set you up for success from day one.
• Annual Education Budget – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.