Growth Marketing Manager

Responsibilities

• Set and own Carve's influencer strategy across Instagram, ShopMy, LTK, and emerging platforms (e.g., TikTok Shop, YouTube, new affiliate networks), including where to invest and how programs should evolve.
• Own the Carve Creators program end to end, including recruitment, onboarding, ongoing engagement and communication, product seeding, relationship management, and program measurement.
• Own recruitment, activation, and relationship management for affiliate and paid creator partnerships, along with commission structures, program terms, and payout coordination with Finance.
• Develop creative briefs for paid and organic creator content, manage budgets, contracts, usage rights, and campaign calendars.
• Identify top-performing affiliate and creator content and coordinate with the paid media team to run it as paid social (whitelisting/amplification).
• Maintain a creative usage-rights tracker and content library so high-performing creator content is reusable across paid, email, and site.
• Collaborate with Carve's affiliate agency on affiliate and influencer best practices, staying current on platform changes, commission benchmarks, and program optimization tactics.
• Develop and manage creative briefs for paid social campaigns in partnership with the Performance Marketing Director and paid media agency.
• Manage content and creative trafficking, campaign calendars, and QA to support timely, accurate launches.
• Flag optimization opportunities on in-flight paid campaigns to the Performance Marketing Director and agency.

Requirements

• 3–5 years of experience in affiliate marketing, influencer/creator marketing, or acquisition/growth marketing, ideally within a DTC, fashion, apparel, lifestyle, or outdoor brand.
• Hands-on experience with affiliate/creator platforms (Aspire, ShopMy, LTK, TikTok Shop, or similar), including recruitment and performance optimization.
• Experience managing an ambassador, creator, or brand community program from recruitment through ongoing engagement and measurement.
• Experience managing or coordinating promotional offers and testing (codes, discounts, bundles) for acquisition campaigns.
• Working knowledge of SEO fundamentals; familiarity with AI search/GEO trends a plus.
• Comfortable managing partnerships and campaigns against revenue/CAC targets, not just engagement metrics.
• Experience supporting paid social/paid search execution — briefing, trafficking, or campaign coordination.
• Strong organizational and analytical skills; comfortable building and reading performance dashboards.
• Excellent written communication and cross-functional project management skills; able to manage multiple partners, campaigns, and deadlines at once.

Benefits

• Medical, dental, vision, and mental healthcare coverage.
• Life insurance and optional long-term disability insurance.
• 401(k) with company match of 100% of the first 3% and 50% of the next 2% of employee deferral.
• Flexible Spending Accounts for healthcare and dependent care.
• Paid leave, including vacation, sick leave, and floating holidays.
• Company holidays.
• Salary Range: $90,000–$110,000