Growth Marketing Manager

Raleigh, NC (Hybrid)

$70K/yr – $80K/yrMid LevelFull time

Posted 6 hrs ago

Job Summary

Own registration demand across the race portfolio and drive the strategy for email, paid media, and measurement. Lead agency relationships, coordinate cross-brand voice, and ensure tracking and reporting against targets. Expect travel for race weekends and close collaboration with the President on outcomes.

  • Own outcomes and data-driven decisions across channels
  • Align calendar and voice across brands with Brand team
  • Balance hands-on execution with strategic oversight

Job Description

Responsibilities

  • Own the registration outcome across our race portfolio.
  • Own email strategy and execution across all race brands
  • Manage our paid media agency relationship and performance
  • Track registration pacing against targets to inform channel strategies
  • Work with agency and registration platform to tighten tracking capabilities
  • Partner with our Brand team to keep one calendar and one voice across channels and brands
  • Hybrid work: Flexible remote + in-office. Most of our team works 2-4 days per week in-office
  • Race attendance: Work 6-8 event weekends – some requiring out of town travel
  • Reports to: President

Requirements

  • Fluency in email, paid media, and data tracking
  • Ability to interpret results and turn them into strategy
  • Build on years of historical tactics and data to help us take a sharper, more data-driven approach
  • Comfortable with the pressure of owning an outcome
  • Finds joy in the hands-on work
  • Road Racing
  • Email Marketing Platforms
  • Google Ads and Meta Ads
  • Google Analytics and UTM Tracking
  • Multi-Brand Marketing

Benefits

  • Unlimited PTO
  • Healthcare plan
  • Company-issued laptop
  • Cell phone stipend
  • Race-entry/gear stipend
Capstone Races logo

Capstone Races

4.1 Glassdoor

Capstone owns and operates a growing number of road race events throughout the Southeast. Founded in 2011 with a single half marathon event, today Capstone stewards 10 events attracting 40,000 participants annually. At Capstone, we believe that every runner who gets to the start line has a unique story...a unique reason for being there. Our events enable memorable experiences that spur positive, lasting change in people. We exist to build and steward a portfolio of running events that are indispensable parts of their respective communities, and a company that is indispensable to its employees and their families.Capstone Races: - The Hamptons Marathon - City of Oaks Marathon - Myrtle Beach Marathon - Charleston Half Marathon - Tar Heel 10 Miler - Bull City Race Fest - Resort Races Collection - Race 13.1- Amelia Island Half Marathon- Triangle 9 to 5K Challenge

Founded in 2011
Raleigh, North Carolina, USA
11 employees (2 in marketing)
1% recommend to a friend

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

The middle of this range ($75K) is 31% below the median base salary for Growth Marketing Manager roles in the United States ($108K).

Growth Marketing Manager median pay in the United States

$108K/yr

Most pay falls between $90K and $120K. Based on 276 salaries.

See all Capstone Races salaries

Marketing Team

Marketing Team Size
2 (18% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.6M
Last Raise
$2.6M
Series Unknown

Funding History

  • Jun 2019
    Series Unknown • $2.6M

Traffic Signals

Monthly Visitors
16.2K
Traffic Source Mix
Search
43%
Direct
32.7%
Referral
8.3%
Social
5.4%
Paid
3.4%

Headcount Trend

Current headcount: ~11
Capstone Races logo

Growth Marketing Manager

Capstone Races · Raleigh, NC · Hybrid