Growth Marketing Manager

Paramus, NJ (Remote)

$100K/yr – $125K/yrMid Level6+ years expFull time

Posted 1 day ago

Job Description

Responsibilities

Own growth and demand generation strategy and translate it into executable, multi-channel plans
Plan and run multi-channel and ABM campaigns that generate qualified leads and measurable pipeline
Own inbound and paid lead generation programs, from offer and audience through conversion
Own paid media across channels (e.g., LinkedIn, Google/YouTube, Meta), from strategy and budget through execution, optimization, and reporting
Own the marketing functions within our marketing automation and CRM platform (currently HubSpot): lists, segmentation, workflows, nurture sequences, email, forms, and landing pages.
Own marketing data hygiene and email deliverability, and define the marketing and engagement signals that feed lead scoring
Own marketing reporting and attribution: connect activity to pipeline and revenue, build reliable dashboards, and report to leadership
Support the evaluation, selection, and migration of martech and CRM tools as the stack evolves, and partner with Sales Operations on platform governance
Own marketing’s contribution to pipeline against a shared target
Own the lead-handoff service-level agreement with the Sales Development & Outbound Operations Manager, including response times and quality feedback

Requirements

6+ years in growth marketing, demand generation, or performance marketing (B2B preferred)
Hands-on paid media experience across LinkedIn, Google/YouTube, and Meta, including budget management, optimization, and reporting
Proven success generating measurable pipeline through multi-channel programs
Deep marketing automation and CRM experience (e.g., HubSpot, Salesforce, Marketo)
Highly analytical and ROI-focused, comfortable owning dashboards and attribution
Strong at translating strategy into executable, well-run campaigns
Effective partner to Sales, able to align both teams around pipeline outcomes
Hands-on, fast-moving operator comfortable building process and systems from scratch
Experience with ABM platforms and intent data
Experience standing up or migrating a marketing automation or CRM platform

BRIDGE

Bridge is a learning management system designed to make training easy and effective. With a user-friendly interface, simple course creation, mobile app and clear reporting, Bridge helps companies deliver and track training effortlessly. But Bridge goes far beyond what a typical LMS can do, with powerful skills management tools to help develop your employees.Get insight into the skills your team has, what they need, and how proficient they are. Plus, 150 ready-made courses from Skillsoft, a global leader in digital learning, are bundled into your learning library. These expert-led, research-backed courses are recognized by top certification bodies, giving your team the skills they need to succeed.With Bridge, you can: - Align skills across your organization with an AI-powered skills taxonomy fueled by real-time labor market data. - Measure skills coverage and spot gaps faster with peer feedback and analytics that give managers a complete skills picture.- Drive growth with personalized development plans that focus on building the skills that matter most.- Jump start skills development with 150 ready-made courses from Skillsoft, a global leader in digital learning. These courses are already tagged with skills, making it faster and easier for learners to find the training they need.- Show employees possible career moves and what skills and learning opportunities will get them there.- Connect people with mentors through skills communities.- AI‐generated course summaries give you sharper skills tagging so learners get smarter recommendations.- Track learning progress and measure skill coverage across the whole organization.

Founded in 2008

Salt Lake City, Utah, USA

138 employees (12 in marketing)

www.getbridge.com