Responsibilities

• Own growth and demand generation strategy and translate it into executable, multi-channel plans.
• Plan and run multi-channel and ABM campaigns that generate qualified leads and measurable pipeline.
• Own inbound and paid lead generation programs, from offer and audience through conversion.
• Own paid media across channels (e.g., LinkedIn, Google/YouTube, Meta), from strategy and budget through execution, optimization, and reporting.
• Own the marketing functions within our marketing automation and CRM platform (currently HubSpot): lists, segmentation, workflows, nurture sequences, email, forms, and landing pages.
• Own marketing data hygiene and email deliverability, and define the marketing and engagement signals that feed lead scoring.
• Own marketing reporting and attribution: connect activity to pipeline and revenue, build reliable dashboards, and report to leadership.
• Support the evaluation, selection, and migration of martech and CRM tools as the stack evolves, and partner with Sales Operations on platform governance.
• Own marketing’s contribution to pipeline against a shared target.
• Own the lead-handoff service-level agreement with the Sales Development & Outbound Operations Manager, including response times and quality feedback.

Requirements

• 6+ years in growth marketing, demand generation, or performance marketing (B2B preferred).
• Hands-on paid media experience across LinkedIn, Google/YouTube, and Meta, including budget management, optimization, and reporting.
• Proven success generating measurable pipeline through multi-channel programs.
• Deep marketing automation and CRM experience (e.g., HubSpot, Salesforce, Marketo).
• Highly analytical and ROI-focused, comfortable owning dashboards and attribution.
• Strong at translating strategy into executable, well-run campaigns.
• Effective partner to Sales, able to align both teams around pipeline outcomes.
• Hands-on, fast-moving operator comfortable building process and systems from scratch.
• Experience with ABM platforms and intent data.
• Experience standing up or migrating a marketing automation or CRM platform.

Benefits

• Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement — 401(k) with company match to help you build long-term financial security.
• Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.