Growth Marketing Manager at Basic Resources, Inc. | New York City, NY

Growth Marketing Manager

New York City, NY (On-site)

$97K/yr - $128K/yr (Est.)Senior Level5+ years expFull time

Posted 7 weeks ago

Job Summary

Build and own the paid and CRM growth engine with end-to-end funnel ownership from acquisition to retention, tightly coupling measurement and optimization to revenue signals.

Own acquisition and funnel optimization across paid media and email with testing, budgets and forecasts.
Own the measurement framework and attribution to drive ROAS, CAC and revenue visibility across channels.

Job Description

Responsibilities

Own acquisition strategy across Paid Search, Paid Social, Display, Video, Shopping, Retargeting and other emerging channels.
Develop annual and monthly performance marketing plans, budgets, forecasts and KPIs
Lead an immediate RFP for a Performance Marketing Agency, including requirements, agency communications, presentations, evaluations, recommendations and onboarding
Manage external agencies and hold partners accountable for performance and continuous optimization
Oversee CRM/email marketing strategy including automated lifecycle campaigns, promotional campaigns, segmentation, A/B testing and deliverability
Manage and grow affiliate marketing partnerships and programs
Develop and optimize customer loyalty and retention programs
Partner with merchandising and creative teams to align marketing with product launches, promotions and seasonal campaigns
Analyze funnel performance from acquisition through conversion and retention using GA4, Shopify analytics and other reporting tools
Optimize landing pages, conversion rate, checkout experience and customer journey through testing

Requirements

5-8+ years in performance marketing for DTC/eCommerce brands
Experience managing seven-figure digital media budgets
Bachelors degree in Marketing, Business, Fashion Merchandising or related field
Expertise in Shopify, Google Ads, Meta, TikTok, YouTube, affiliate platforms, email/CRM, GA4
Google Tag Manager
Proven success improving ROAS, CAC, conversion rate and revenue growth
Strong analytical, organizational, project management, and presentation skills
Working Knowledge of SEO strategy and execution, including keyword development and onpage optimization
Comfortable building new processes in a fast-paced environment

Preferred

Experience with Klaviyo or similar ESP preferred

Basic Resources, Inc.

Basic Resources is committed to creating the legwear, loungewear and underwear that feels as good as it looks. Responsible for many of today’s leading brands, we take the long way to ensure every stitch, every fiber and every design fulfills its purpose: to perform.We’re more than the material. We outfit the world through strategic partnerships, sewing excellence into every detail, from development to distribution.Here, we outperform. From big ideas to team goals to end products, we put our all — and whatever’s left — into the brands and retailers we serve. The passionate, the creative and the driven succeed. Take a look at our open positions and see where you fit here.Connect with our other companies: AmeriCo Group: www.linkedin.com/company/americo-groupPVH Legwear: www.linkedin.com/company/pvh-legwearHigh Life Apparel: www.linkedin.com/company/high-life-apparel

Founded in 1993

New York, New York, USA

307 employees (98 in marketing)

www.amgcompanies.com