Growth Marketing Manager - B2B SaaS (London, UK)

Responsibilities

• Own the target of 4x+ year-over-year growth in demo requests, trial sign-ups, and marketing-sourced pipeline, and build the plan to achieve it
• Plan and run demand generation campaigns that drive demo requests, quote requests, and trial sign-ups for our products
• Rapidly test new channels, offers, and messaging; scale what works and cut what does not
• Build, test, and optimize email nurture and lifecycle campaigns, including segmentation, A/B tests, and automation workflows
• Manage CRM and marketing automation data, including list hygiene, lead routing, lead scoring, and source attribution
• Run and optimize paid campaigns on channels such as Google Ads and LinkedIn Ads
• Track funnel metrics (traffic, conversion rates, leads, demo requests, trials, and pipeline) and report results weekly
• Work with the web team on landing pages, forms, and conversion improvements on our product websites
• Coordinate product launches and feature announcements with product, sales, and support
• Organize customer webinars and collect case studies, testimonials, and reviews

Requirements

• 4+ years of B2B SaaS or enterprise software marketing experience, including at least 2 years in demand generation or marketing operations
• Proven track record of driving high growth (2x or more year-over-year) in leads, pipeline, or revenue for a B2B SaaS product, with numbers you can share
• Experience marketing to business buyers in North America, Europe, Australia, or other international markets
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo), including workflows, segmentation, and lead scoring
• Hands-on experience running paid campaigns (e.g., Google Ads, LinkedIn Ads) and using web analytics (e.g., GA4)
• Strong analytical skills; comfortable with spreadsheets, funnel metrics, and attribution
• Excellent written English suitable for international business audiences
• Highly organized and able to manage multiple campaigns and deadlines independently