Responsibilities

• Growth Infrastructure: Own, define, and continuously evolve our full-funnel B2B paid media strategy across LinkedIn, Google Ads, and emerging channels, with a clear rationale for how each investment generates demand and drives pipeline
• Budget Management: Lead paid media budget management: allocate, forecast, and report on spend efficiency and ROI to Finance and Marketing leadership
• Campaign Execution: Develop and execute integrated, multi-channel campaigns across the full funnel, translating buyer insights and segment priorities into targeted programs that drive engagement from awareness through conversion
• Content Syndication: Own content syndication programs through trade publications and B2B media partners to extend reach and generate leads within target healthcare verticals
• ABM Programs: Plan and execute ABM programs to engage in-market accounts across target verticals, leveraging intent data, firmographic targeting, and trade publication placements
• Creative Direction: Set creative direction and brief development in partnership with the internal Content and Creative teams; own the quality and consistency of all paid and syndicated assets from brief through final approval
• Web & Landing Page: Manage web projects and partner with the Web dev team on website optimization, landing page performance, and conversion rate optimization to support campaign and demand generation goals
• Analytics & Reporting: Track, analyze, and present full-funnel lead generation performance from MQL to SQO+, with regular insights and strategic recommendations to leadership

• Requirements: 5-7 years of experience in B2B paid media and performance marketing, with a track record of owning multi-channel paid strategies with full budget accountability in a B2B environment
• Channel Expertise: 4+ years of hands-on experience managing LinkedIn Campaign Manager and Google Ads (Search, Display), including running ABM campaigns with audience segmentation, intent-based targeting, and coordination across paid and syndicated channels
• SEM: 3+ years of SEM experience with a strong understanding of how paid search connects to broader demand generation goals
• Content Syndication: Demonstrated experience with content syndication programs through trade publications and B2B media partners, ideally within healthcare or health tech
• Analytics: Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
• Communication: Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence

• Preferred: B2B experience in healthcare, health tech, or benefits is strongly preferred
• Preferred Tools: Familiarity with Salesforce, Wordpress, Looker, Mixpanel, or similar BI and CRM tools a plus

• Benefits: You will help millions of people lead healthier lives; the campaigns you run at Noom Health contribute to real behavior change, not just a transaction
• Benefits: You will own a function, not just a channel; this is a genuine seat at the table with real budget responsibility and strategic influence
• Benefits: You will join a close-knit, high-performing team that values transparency, moves with purpose, and rewards measurable results
• Benefits: Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Benefits: Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Benefits: Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Benefits: Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Benefits: Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• Benefits: And more to help you thrive. Stock awards, performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.