Responsibilities

• Manage and optimize paid acquisition channels, including Google Ads and LinkedIn Ads
• Plan and execute lead generation campaigns designed to increase qualified inbound opportunities
• Analyze campaign performance and continuously improve lead quality, conversion rates, and cost efficiency
• Build and manage marketing automation workflows and campaign infrastructure inside HubSpot
• Use data from HubSpot and Salesforce to understand pipeline performance and marketing attribution
• Partner with Sales to improve lead handoff, feedback loops, and funnel performance
• Explore ways to use AI tools and automation to improve campaign efficiency and lead generation
• Work closely with the marketing team to develop landing pages, campaign assets, and supporting materials

Requirements

• Have 5–7 years of experience in demand generation, growth marketing, or performance marketing (B2B experience preferred)
• Have hands-on experience managing and optimizing paid advertising campaigns, including budget ownership and performance accountability (Google Ads strongly preferred, LinkedIn a plus)
• Have experience building or optimizing conversion funnels, such as automated checkout or subscription-style flows (a strong plus)
• Are comfortable working with marketing automation tools such as HubSpot
• Have experience analyzing campaign performance and using data to improve results
• Understand how marketing activity connects to pipeline and revenue outcomes
• Are comfortable working with marketing and sales data across systems like HubSpot and Salesforce
• Are curious about new tools and approaches, including AI-driven marketing optimization
• Enjoy taking initiative and working collaboratively across teams