Responsibilities

• Plan and execute marketing campaigns that drive awareness and ticket sales for AI Engineer events.
• Manage and improve our core marketing channels, including:
• Website updates and content
• LinkedIn marketing and audience engagement
• Twitter/X announcements and amplification
• YouTube publishing and video promotion
• Slack announcements and updates
• Develop and maintain a clear marketing calendar aligned with speaker announcements, ticket launches, and major event milestones.
• Coordinate marketing campaigns that promote speakers, sponsors, and program announcements.
• Support ticket sales and sponsor visibility through targeted marketing initiatives designed to expand the AI Engineer audience.
• Develop and test marketing experiments to expand audience reach, including partnerships, speaker amplification, and cross-promotion.

Speaker Promotion & Amplification

• Develop and coordinate speaker amplification campaigns leveraging speaker, partner, and sponsor audiences.
• Create and distribute speaker promotional toolkits for session sharing.
• Coordinate speaker announcements and promotional campaigns across marketing channels.
• Work with speakers to amplify key talks, panels, and discussions that resonate with the broader AI engineering community.
• Ensure speaker promotion contributes meaningfully to audience growth and ticket sales.

Attendee Digital Journey

• Own and improve the digital attendee experience across the event lifecycle.
• Design and manage the pre-event digital journey, including communications, announcements, and key attendee information.