Responsibilities

• Own the end to end strategy, execution, and optimization of advisor acquisition initiatives across emerging marketing channels and cross functional growth opportunities.
• Develop, launch, and evaluate structured zero to one experiments with clear hypotheses, success metrics, decision timelines, and predefined criteria for scaling, iterating, or ending initiatives.
• Build repeatable testing frameworks that enable the team to evaluate new acquisition opportunities consistently and efficiently.
• Make channel investment decisions based on incrementality, downstream value, and return on ad spend targets, balancing experimentation with disciplined capital allocation.
• Lead the operating cadence for acquisition performance, including daily pacing reviews, weekly scorecards and growth reviews, and monthly cohort analyses, initiative reviews, and channel deep dives.
• Partner with the Data team to design measurement approaches that isolate incremental impact and develop robust lifetime value, customer acquisition cost, and cohort quality models.
• Own the health and optimization of channel measurement signals, ensuring platforms optimize toward meaningful advisor value rather than low quality acquisition metrics.
• Collaborate with Creative partners to develop, test, and iterate channel specific creative assets, leveraging AI enabled workflows to increase testing velocity and creative learning.
• Drive landing page and offer experimentation by partnering with Creative and Site and Conversion teams while maintaining ownership of testing strategy, creative alignment, measurement, and recommendations.
• Build and maintain AI powered automations and agents that streamline recurring workflows such as reporting, competitive research, creative analysis, and performance monitoring.

Requirements

• Experience owning growth or performance marketing channels and cross functional initiatives from strategy through execution and optimization.
• Demonstrated success building structured experimentation frameworks that enable scalable decision making rather than isolated campaign testing.
• Strong understanding of incrementality measurement, including holdout testing, geo experiments, matched market testing, or similar causal methodologies.
• Deep understanding of lifetime value, customer acquisition cost, return on investment, and downstream business performance as drivers of acquisition strategy.
• Hands on experience building and deploying AI powered workflows, automations, or agents that improve operational efficiency and remain part of ongoing business processes.
• Strong analytical skills with the ability to synthesize complex performance data into clear recommendations and business decisions.
• Excellent cross functional collaboration skills with experience partnering closely across marketing, data, creative, product, and technical teams.
• Comfort operating in ambiguous, fast moving environments where experimentation, rapid learning, and continuous iteration are essential.
• A high degree of ownership, accountability, and bias toward action, with a demonstrated ability to overcome obstacles and drive outcomes independently.
• A genuine curiosity for learning, continuous improvement, and delivering measurable business impact.

Preferred

• Experience acquiring partners, affiliates, or marketplace participants in a two sided platform environment.
• Experience scaling emerging acquisition channels from initial experimentation through sustained investment.
• Experience working in high growth technology or consumer marketplace businesses.
• Experience using AI tools to accelerate experimentation, research, reporting, creative development, and workflow automation.

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options