Growth Marketing Manager, Adobe Audience & Experience

USA (Remote)

$81K/yr – $109K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated digital experiences by building audience segments and delivering personalized content across web properties using Adobe CDP and AEM.

  • Own audience segmentation in Adobe Experience Platform for targeted campaigns.
  • Must-have: 5+ years with Adobe Experience Manager, Platform, or Target.
  • Standout: Hands-on experience delivering landing pages, experiments, and personalized experiences.

Job Description

Responsibilities

  • Build and maintain complex audience segments in Adobe Experience Platform using behavioral, event, and profile data to support targeted marketing and personalized experiences.
  • Leverage strong knowledge of Real-Time CDP capabilities including identity resolution, segmentation logic, profile attributes, and audience activation to ensure accurate audience qualification.
  • Activate CDP audiences to downstream marketing and advertising platforms, managing scheduling, destination configurations, and ensuring segments are correctly delivered for campaign execution.
  • Build and publish personalized landing pages, placements, and campaign experiences using Adobe Experience Manager
  • Create and manage content fragments and experience fragments to enable scalable and reusable web content
  • Configure and launch A/B tests and personalized experiences using Adobe Target
  • Partner with marketing teams to translate campaign ideas into live digital experiences across web properties
  • Perform quality assurance (QA) to ensure experiences render correctly across devices and personalization rules function properly
  • Monitor performance of digital experiences and recommend optimizations based on engagement and test results

Requirements

  • 5+ years of hands-on experience working with Adobe digital experience products, including Adobe Experience Manager, Adobe Experience Platform, or Adobe Target
  • Experience with complex audience builds in Adobe Experience Platform (CDP) and Target
  • Experience building and publishing landing pages, placements, or campaign experiences within a CMS environment
  • Familiarity with content fragments, experience fragments, and reusable components within AEM
  • Basic knowledge of HTML, CSS, and web page structure to troubleshoot and configure digital experiences
  • Strong attention to detail and ability to QA digital experiences across devices and browsers
  • Ability to manage multiple campaign launches and prioritize work in a fast-moving marketing environment
  • Strong communication skills and ability to translate marketing requirements into implemented digital experiences

Benefits

  • discretionary bonus, health, dental and other wellness plans, and 401(k) contributions
  • Your recruiter can share more about the specific benefits eligible for this role during the hiring process.
Edelman Financial Engines logo

Edelman Financial Engines

For more than 35 years, Edelman Financial Engines has been helping people move their financial lives forward.Our founders set the tone for our mission – giving individual investors access to sophisticated investment modeling tools that were previously available only to institutional investors, and providing financial planning and wealth management advice with the belief that everyone should have a trusted financial advocate who is always acting in their best interests. Today, we’re one of America’s top independent wealth planning and workplace investment advisory firms, serving more than 1.3 million clients (as of Dec. 2024).Our unique combination of high-tech and high-touch services helps people wherever they are on their personal financial journey. Through our Wealth Management services, we deliver straightforward wealth planning and investment advice to help individuals and families connect the dots between key parts of their financial life so they can build, grow, protect and preserve their wealth. Through our Employer Services, we work with many of the nation’s leading employers, offering an integrated suite of personalized financial solutions to support employees across their major life events and milestones – from their first paycheck all the way through retirement.In serving clients from coast to coast, we know that when individuals have better confidence and command over their own financial journey, this can have a positive lasting impact on families, communities, and generations over time. This mission-driven purpose is deeply embedded in our values, our culture, and across all of our teams.

Founded in 1987
Santa Clara, California, USA
1.5K employees (98 in marketing)

Traffic Signals

Monthly Visitors
225.7K
Monthly Google Ads Budget
$431.6K
Traffic Source Mix
Search
41.4%
Direct
52.9%
Referral
4.4%
Social
0.3%
Paid
1.1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
80 (5% of company)
Median Career Experience
17 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity

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