Responsibilities

• Build and execute multi-channel campaigns — paid search, paid social, content syndication, email, and SEO — as an integrated system targeting enterprise AI teams, CISOs, and developer platforms at Fortune 1000 and AI-native companies
• Own a quarterly sourced pipeline number tied to AE quota coverage; report pipeline per dollar spent and funnel velocity to leadership monthly
• Design and run ABM plays against a named target account list, orchestrating ads, outbound sequences, and field activations to land strategic logos in financial services, healthcare, and technology
• Develop and manage the content calendar with product marketing: newsletter, LinkedIn thought leadership, blog, technical explainers, and sales enablement assets that help AEs open and advance conversations
• Translate Vijil's technical differentiation — trust scoring, runtime enforcement, continuous hardening — into assets that resonate with both technical buyers (AI engineers, security architects) and business buyers (CISOs, heads of AI, risk officers)
• Support executive visibility for the founding team through content, speaking opportunities, podcasts, and media
• Own HubSpot as the marketing system of record: contact management, segmentation, sequences, workflows, and pipeline reporting; dashboards serve as the single source of truth for attribution and campaign performance
• Instrument funnel reporting and CAC tracking to give leadership a clear view of what’s working and what isn’t
• Plan and execute events end-to-end: owned roundtables, industry conferences (RSA, AI-focused summits), and partner activations — consistently, on time, and on budget
• Identify and build relationships with developer communities, security forums, and AI practitioner networks where Vijil's ICP is active

Requirements

• 5–8 years of B2B marketing experience, with meaningful time in demand generation, growth, or integrated campaign roles at an early-stage or high-growth tech company
• Demonstrated ability to run and optimize paid channels (LinkedIn, Google), email programs, and content
• HubSpot proficiency: sequences, lists, workflows, dashboards, and pipeline attribution built and used in anger
• ABM experience targeting enterprise or technical buyers — you've run named account plays, not just broad-based programs
• Strong writing skills — you draft the nurture email, the event brief, and the LinkedIn post yourself
• Comfort operating with focused resources and clear, revenue-tied KPIs in a startup environment
• Collaborative approach to working alongside sales, product, and leadership

Preferred

• Background in cybersecurity, AI infrastructure, developer tools, or adjacent technical SaaS
• Early stage startup experience
• Experience with Clay or comparable data enrichment and outbound automation tools
• Familiarity with AI governance, LLM security, or enterprise compliance landscapes — you don't need to be an engineer, but you should be curious and able to hold your own in technical conversations
• Track record of building or contributing to persona development through direct customer research, not just secondary sources