ReachMobi

Growth Marketing Lead

Philadelphia, PA (Hybrid)

Salary Not AvailableSenior Level5+ years expOther

Posted 6 months ago

Job Summary

Drive growth marketing for mobile apps with hands-on leadership, owning acquisition across channels and budgets to hit LTV/ROAS targets.

  • Own acquisition strategy and performance across a portfolio of mobile apps.
  • Must-have: 5–8 years in growth or performance marketing with 7-figure budgets and strong mobile attribution.
  • Standout: Player-coach who builds repeatable growth systems and leads cross-functional execution.

Job Description

Responsibilities

  • Own and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and payback
  • Manage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performance
  • Ability to boot up new buy platforms from 0 to 1 to 10
  • Build and run a high-velocity experimentation culture across creative, audience, and funnel performance
  • Develop and execute testing roadmaps that drive measurable improvements beyond channel-level optimization
  • Establish repeatable processes and systems that improve performance and scalability
  • Leverage automation, AI, and tooling to increase efficiency and unlock new capabilities
  • Lead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiency
  • Identify performance gaps and opportunities, and take action to improve results across campaigns and funnels
  • Identify and unlock new growth opportunities across channels, partners, and distribution strategies

Requirements

  • 5- 8 years of experience in growth marketing, performance marketing, or user acquisition
  • Proven track record scaling user growth on mobile apps or digital products
  • Hands-on experience managing and optimizing meaningful marketing budgets (7-figure+)
  • Experience operating against business outcomes such as LTV, ROAS, payback, and profit margins
  • Strong expertise in paid acquisition channels, including Google Ads (UAC, Display) and Meta Ads
  • Experience with programmatic platforms, DSPs, or mobile ad networks
  • Strong understanding of mobile attribution, incrementality, and performance measurement
  • Experience working with analytics tools such as GA4, Firebase, SQL, BigQuery, Redshift, or similar
  • Ability to work with large datasets and translate data into clear, actionable insights
  • Demonstrated ability to operate as a hands-on executor while leading and developing others

Preferred

  • Direct ownership of one of the most critical growth levers of the business
  • Opportunity to build and scale a high-performing growth engine
  • High visibility with leadership and ability to drive meaningful impact
  • Ability to shape how growth is executed across a portfolio of products

ReachMobi

The superhuman team at ReachMobi works relentlessly to develop technology to make your life easier, brighter, and more easily connected to things you value most.Our invaluable array of apps provide users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization. Whether by adding lightweight customizations to increase productivity, pulling in fresh content to stay on top of the latest trends, or even redesigning the entire layout and design of your mobile device, ReachMobi makes it all effortless.

Founded in 2010
Philadelphia, Pennsylvania, USA
57 employees (10 in marketing)
reachmobi.com

Salaries

Growth Marketing Lead median pay in the United States

$125K/yr

Most earn $88K to $160K. Based on 39 salaries, including bonus and equity.

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Growth Marketing Lead

ReachMobi · Philadelphia, PA · Hybrid