Growth Marketing Lead at One Focus Total Success | USA | $95K/yr – $175K/yr

Growth Marketing Lead

USA (Remote)

$95K/yr – $175K/yrSenior Level6+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth marketing for a premium ADHD coaching program, owning paid channels, funnels, and direct‑response assets.

Must-have: 6–8+ years in performance marketing for high‑ticket B2C with direct call‑based funnels.
Standout: End-to-end VSLs, webinars, and direct‑response assets that generate booked calls.
Strong metrics mindset with CAC/ROAS/LTV/payback/show rate/close rate focus.

Run and scale paid traffic (Meta, Google/YouTube, TikTok) and test new channels.
Create, build and optimize call-based funnels across ads, VSLs or webinars, applications, SMS, scheduling, show-up, and follow-up nurture.
Improving lead quality, show rate, and close rate with clear testing.
Own brand & positioning within growth channels as the premium, clinical‑grade, non‑medical ADHD coaching program for high‑functioning adults.
Lead messaging across websites, funnels, ads, and email so that our differentiation and premium positioning are clear and consistent, establishing us as an essential part of an ADHD treatment plan (not generic life coaching or app-based solutions).
Partner with the sales team to strengthen scripts, objection handling, and follow‑up.
Turn existing proof (Shanna's National Bestselling book, media, reviews, case studies) into effective direct‑response assets, creatives, and funnels.

6–8+ years in performance/growth marketing for high‑ticket B2C (ideally coaching/education/health/mental health).
Direct experience owning call‑based, high‑ticket funnels (not only e‑commerce or add‑to‑cart).
Metrics‑driven and direct‑response minded (CAC, ROAS, LTV, payback, show rate, and close rate are part of how you think and operate).
Hands-on experience managing paid media, landing pages, and analytics, with the ability to develop, script, and optimize VSLs and webinars.
Strong copy and messaging judgment, with the ability to refine and improve assets created by others.
A clear, structured communicator who documents processes, and shares learnings with the team.
Motivated by meaningful work and comfortable being accountable for real business outcomes.

To be considered, go to adhdcoaching.com/growth-marketing-lead
Step 1 (required): Please read the full role description and application process at: adhdcoaching.com/growth-marketing-lead
We ONLY review candidates who apply through that page and follow the directions there. Thank you.