Growth Marketing Lead

New York City, NY (On-site)

$130K/yr – $175K/yrSenior Level4+ years expFull time

Posted 11 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end paid media program for major 5- to 50-million budgets, leading strategy, client relations, and creative optimization across Meta, TikTok, and Google.

  • Manage multi-channel budgets and client meetings
  • Translate performance data into actionable strategy
  • Collaborate with creatives and media buyers to scale spend

Job Description

Responsibilities

  • Oversee annual media budgets of $5M–$50M across channels, primarily Meta, TikTok, and Google
  • Lead client relationships and communication, including regular meetings and QBRs
  • Develop cohesive growth strategies with creative at the center of the paid ads program
  • Translate creative performance data into actionable strategy for clients, creative teams, and media buyers
  • Proactively identify optimizations to improve media efficiency and scalability, including work outside the dashboard such as funnel strategy, signal quality, offer testing, and measurement
  • Partner with forward-deployed creatives and media buyers to turn insights into high-performing content and scaled spend

Requirements

  • 4–8 years of paid media experience, with agency and/or consumer app experience highly preferred
  • Deep expertise in Meta required
  • Experience managing accounts with seven-figure annual media budgets
  • Strong presentation skills, including the ability to craft compelling decks and communicate clearly in client meetings
  • Strong analytical skills and comfort connecting performance data to strategic recommendations

Preferred

  • deep understanding of mobile advertising, including SKAN, AEM, MMPs, and related measurement systems

Benefits

  • Full-time, in-office position in New York City
  • Competitive compensation: $130k–$175k base salary
  • Competitive bonus structure, with total compensation up to double base (OTE 200k+)
  • Company-paid health, dental, and vision insurance
  • $300/month commuter benefit
  • Annual team offsites. Our last two were in Tulum, Mexico and Hokkaido, Japan.
NewForm logo

NewForm

NewForm is the next generation of marketers building powerful tools and delivering world-class creative services to redefine what's possible in performance marketing.We build technology that empowers marketing teams—like WillBot, our AI performance marketing agent that instantly integrates with your ad platforms, analyzes creative, and delivers actionable insights through natural language. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and self targeted content, combining human expertise with our latest technology.

Founded in 2014
New York, New York, USA
33 employees (17 in marketing)

Traffic Signals

Monthly Visitors
1.8K
Traffic Source Mix
Search
27.2%
Direct
51.1%
Referral
8.3%
Social
11.4%
Paid
1.6%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
15 (45% of company)
Median Career Experience
8 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
3