Responsibilities

• Growth and Optimization. Develop and execute the overall digital marketing growth strategy.
• Improve LTV:CAC
• Set growth goals: TOFU leads, engagement and conversion rates, registrations, etc.
• Analyze and optimize: test and iterate continuously on offers, pricing, sequencing, timing.
• Reduce friction and drop-off across the entire customer journey.
• Build and manage HubSpot dashboards to analyze marketing data, and translate into clear recommendations
• Funnel Architecture. Building, launching, and optimizing end-to-end funnels across lead generation, events, evergreen sequences, sales pages, checkout flows, and membership entry pathways.
• Work with Messaging Strategist and Affiliate Manager to design and optimize end-to-end funnels using these and other tactics:
• Lead magnets

Requirements

• 5+ years experience in marketing strategy and operations, ideally within the wellness, mindfulness or personal growth sectors.
• Experience coordinating communications and logistics for multi-faceted projects with tight timelines.
• Proven experience growing TOFU through multiple paid and organic channels
• Fluent in marketing metrics (CAC, LTV, conversion rates, funnel velocity, attribution)
• Understands customer journey mapping and lifecycle marketing
• Leading in a distributed/remote team environment and collaborating across time zones.
• Strong organizational skills with the ability to prioritize, multi-task, and adapt in a dynamic, fast-paced environment.
• Comfortable owning results in ambiguous or evolving environments
• Working collaboratively with senior specialists who do not report to you
• Diagnose bottlenecks and design targeted interventions

Preferred

• (Preferred) Experience owning marketing in a small or scaling organization
• Familiarity and proficiency with CRMs and Project Management tools. (Preferably Hubspot and Monday)