Growth Marketing Lead (Freelance) at Project Healthy Minds | New York, USA | $80/hr – $100/hr

Project Healthy Minds

Growth Marketing Lead (Freelance)

New York, USA (Hybrid)

$80/hr – $100/hrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive cross-platform marketing strategy and execution for a mental health tech nonprofit, owning campaigns, content, and performance analytics.

Must-have: Demonstrated track record developing and executing cross-channel marketing campaigns.
Standout: Own cross-channel dashboards and data-driven optimization to improve reach and conversions.
Strong collaboration with creative teams and partnerships to amplify traffic-driving moments.

Job Description

Responsibilities

Lead strategy and execution of cross-platform campaigns driving impressions and marketplace adoption
Develop channel plans and content calendars aligned to reach and traffic goals
Create and publish platform-native social content in collaboration with PHM’s creative team
Translate product updates, research, and partnerships into coordinated marketing moments
Grow and engage PHM’s social community
Build and maintain a practical cross-channel performance dashboard
Conduct regular performance analysis and identify opportunities to improve reach and conversion
Partner with the Creator & Talent Partnerships Lead to amplify traffic-driving collaborations
Support email marketing initiatives as needed

Requirements

Demonstrated track record developing and executing cross-channel marketing campaigns
Strong content strategy and calendaring experience; hands-on social media management required
Excellent copywriting skills and ability to create compelling, platform-native content
Strong digital marketing analytics fluency; comfortable building dashboards and translating data into decisions
Experience collaborating closely with creative and design teams
Experience with email marketing strategy and execution preferred
Familiarity with using AI tools to support marketing strategy, content creation, and performance analysis preferred
Ability to operate independently in a lean, fast-moving environment
Passion for mission-driven work

Preferred

Prior freelance/consulting experience in growth marketing.
Experience with digital marketplaces or health tech sector.
Strong storytelling capabilities across platforms.

Project Healthy Minds

0.0 Glassdoor

Who we are:Project Healthy Minds is a new millennial/Gen Z-driven non-profit startup focused on tackling one of the defining issues of our generation: the growing mental health crisis. The problem we're solving:615 million people worldwide and 65 million Americans are diagnosed with a mental health condition, and yet 60% never get mental health support. There are three drivers of this "treatment gap": (1) the stigmatization of the health topic, (2) people don’t know where/how to access care, and (3) insurance constraints and a workforce shortage preclude too many people from being able to afford care.What we do:We're building a digital discovery marketplace (think Kayak.com or Expedia for discovering mental health services) -- to make it easier to find mental health care.We're building an unprecedented national anti-stigma and education campaign featuring celebrities -- to destigmatize mental health and meet millennials/Gen Z where they actually are.We're creating the first national standards for what businesses should do to better serve the mental health needs of their employees -- to expand availability of care.

Founded in 2020

New York, New York, USA

38 employees (11 in marketing)

www.projecthealthyminds.com

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