Responsibilities

• Own ambitious pipeline targets, and race to hit them. You’ll run experiments, share the learnings, and scale the winners. There’s so much upside if we can find enough growth unlocks.
• Build a cohesive playbook. You’ll work closely with performance marketing, web, sales, and other teams to ensure everyone is rowing in the same direction to maximize ARR. You’ll ensure that sales outreach, creative, landing pages, and more are all optimized.
• Deploy a $XM budget. You’ll deploy millions of dollars across online and offline channels, maximizing the ROI of our marketing mix.
• Go from 0>1 on PLG and self-serve. You’ll work closely with our product team to build out self-serve funnels for Rippling’s finance products.
• Innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI. You’ll obsess over finding novel ways to use AI and other tools to drive growth.

Requirements

• 5-7+ years of growth marketing experience, including experience in performance marketing and funnel optimization at scale for a high-velocity acquisition motion.
• Proven track record of hitting ambitious growth targets.
• Strong ownership mentality; you take maximum accountability for performance and can clearly communicate performance drivers to cross-functional teams and execs.
• You’re both an analytical wiz, and also aren’t afraid to go deep into qualitative data to build your intuition.
• You have incredible writing skills; you can write ads and emails that convert.
• Self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.

Preferred

• B2B growth experience is preferred but not required.

Benefits

• This role will receive a competitive salary + benefits + equity.