Own and execute a growth engine for Doodle Labs, leading demand gen, ABM, content-driven acquisition, and cross-functional funnel optimization to influence pipeline and revenue in complex B2B buys across defense, manufacturing, and robotics.

• Own and execute demand generation and ABM programs in partnership with sales to drive pipeline and revenue influence.
• Design and run integrated growth campaigns across inbound, outbound, digital, and event-driven channels.
• Build and scale programs supporting long, complex buying cycles across defense, manufacturing, and robotics sectors.
• Lead content-driven acquisition strategies with whitepapers, webinars, and technical assets.
• Partner with product and technical teams to ensure content aligns with product value propositions and customer needs.
• Optimize conversion paths, funnel velocity, and lead quality across inbound and outbound channels.
• Manage acquisition channels including paid media, sponsorships, events, and targeted outreach programs.
• Own lifecycle marketing and nurture programs guiding leads from initial engagement through pipeline stages.
• Collaborate with sales, marketing operations, and revenue operations for lead scoring, handoff, and follow-up.
• Track and analyze campaign performance, pipeline contribution, and ROI to drive continuous optimization.