Drive growth marketing across multi-channel outbound and conference programs, owning experimentation, messaging, events, and the demand-gen motion.

• Take ownership of outbound sequences and multi-channel orchestration with A/B testing.
• Build the experiment source-of-truth to learn what works and what to re-run.
• Plan and execute conference presence, pre/post-event sequences, and booth concepts that convert traffic to pipeline.
• Run a brand-specific outbound program with a clean 6-8 week readout.
• Develop a conversion dashboard with channel × EHR × specialty metrics to guide funnel decisions.
• Own targets, channel mix, budget, and weekly experiment cadence for growth.
• Own the annual conference calendar, ROI tracking, and booth evolution as we scale.
• Maintain a living Sales Collateral System with EHR- and specialty-segmented assets for AEs and SDRs.
• Serve as the internal Messaging & Positioning Authority for Develop Health across buyer segments.
• Build a structured experimentation engine to test new channels, offers, and creative angles.