Growth Marketing Lead (Cross-Channel)

USA (Remote)

$120K/yr – $170K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel demand and creative production to drive human-ready copy and measurable impact, using AI as a tool but shipping writing that reads naturally across paid social, email, SMS and partners, with production and shoot logistics owned.

  • Ownership: cross-channel campaigns from brief to post-launch, including paid social, email, SMS, and affiliates.
  • Creative + data: deliver premium visuals and copy, then prove performance with tight analytics and decision-ready insights.
  • Tools and audience: leverage Figma, AI image tools, and native US English writing for premium experiences.

Job Description

Responsibilities
  • Cross-channel campaigns, end to end. Paid social media buying, email, SMS, affiliate partnerships, and organic Instagram, with room to take on new channels as we grow.
  • Creative and quant in one person. Produce work that looks and feels premium, then prove what worked with accurate analysis. Correct conclusions from the data, not pretty charts that say nothing.
  • Copy that converts and reads human. Campaign copy, lifecycle email, SMS, and clean professional emails to external partners.
  • Visual assets. Create and edit creative, including AI image generation and editing, and design in Figma.
  • Production support. Help plan and keep photo and video shoots on track (a real plus, see below).
Requirements
  • 8+ years in online marketing with real depth across multiple digital channels.
  • Hands-on across paid social and media buying, email, SMS, affiliate partnerships, and organic Instagram.
  • Figma proficiency.
  • Advanced AI user, fluent with Claude, Gemini, Perplexity, or ChatGPT, and thoughtful about how to use them well. Use AI to draft, ideate, and pressure-test, but every public-facing word ships reading like a person wrote it. Nothing we publish should look AI-generated.
  • Expert-level Excel and spreadsheets.
  • AI image generation and editing.
  • Native-level US English writing.
Preferred
  • Project management of photo and video shoots.
  • A track record building or scaling brands in food, nutrition, wellness, or premium DTC.
Methodology logo

Methodology

Methodology is a lifestyle wellness brand. Our mission is end autoimmune and lifestyle disease by using food as medicine.We believe food is the building block of our bodies and lives and that nourishing your body is one of the best ways to heal your body, feel your absolute best every day, and live your dream life.We help clients achieve optimal wellness by delivering personalized, ready-to-eat comfort food. To make eating well convenient and fun.Our food isn't just marketed as "healthy." It is healthy. No chemicals, no refined sugar, no canola oil, no gluten, no dairy, and no preservatives. And packed with whole plants, healthy fats, sustainable meat, and superfoods. Because we care about how our food makes you feel. Which is why our clients describe us as "life-changing." We're currently delivering throughout the San Francisco Bay Area, Los Angeles, Orange County, and San Diego.Learn more or try us out: www.gomethodology.com

Founded in 2014
Concord, California, USA
44 employees (2 in marketing)

Traffic Signals

Monthly Visitors
48.4K
Monthly Google Ads Budget
$8.4K
Traffic Source Mix
Search
32.5%
Direct
58.9%
Referral
3.6%
Social
4.3%
Paid
0.5%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
1 (2% of company)

Funding

Last Raise
Pre Seed, 7 years ago

Funding History

  • May 2019
    Pre Seed