Responsibilities

• Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, activation, and retention.
• Plan, launch, and optimize multi-channel marketing campaigns across paid, organic, and lifecycle channels.
• Lead experimentation programs to test messaging, channels, and conversion optimization strategies.
• Analyze marketing performance data and customer behavior to identify growth opportunities.
• Partner with product and sales teams to improve funnel performance and lead quality.
• Optimize website conversion rates through A/B testing, landing page improvements, and user journey analysis.
• Manage and scale paid acquisition channels such as Google Ads, LinkedIn, social platforms, and other digital channels.
• Implement marketing automation and lifecycle marketing strategies to nurture leads and drive engagement.
• Track, report, and communicate key growth metrics to leadership.
• Identify new channels, partnerships, and growth opportunities to expand Bolt On’s market reach

Requirements

• 5+ years of experience in growth marketing, performance marketing, or demand generation
• Strong experience with digital acquisition channels including paid search, paid social, and SEO
• Proven track record of driving measurable growth in B2B SaaS or technology environments
• Experience with marketing analytics tools and CRM platforms (HubSpot, Salesforce, Google Analytics, etc.)
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience running experiments such as A/B tests and funnel optimization initiatives
• Excellent communication and cross-functional collaboration skills
• Ability to operate in a fast-paced environment and manage multiple growth initiatives simultaneously

Benefits

• Competitive salaries
• Medical, dental, and vision benefits
• Company-paid life insurance
• Flexible schedules
• Sick leave
• Volunteer time off
• Company-matched 401(k)
• Unlimited PTO
• Parental leave
• 9+ paid holidays