Growth Marketing Lead

Responsibilities

• Own the design, build, and continuous optimization of our ad engine across paid search, paid social, programmatic, and video — with a focus on efficiency, scale, and measurable pipeline contribution.
• Architect audience segmentation, bidding strategies, creative rotation logic, and budget allocation frameworks to maximize return on ad spend.
• Move beyond channel management: treat the ad engine as a product, iterating on targeting logic, landing page pairings, offer variants, and conversion pathways to compound performance over time.
• Own hands‑on execution — you're in the platforms, not just reviewing reports.
• Own the MQL number. You are directly accountable for generating net new marketing qualified leads that convert into pipeline and revenue.
• Build and operate the demand generation engine that fills the top of funnel — from first touch to sales-ready hand‑off — with clear SLAs, routing logic, and feedback loops.
• Define and enforce MQL quality standards in partnership with Sales and RevOps, continuously tightening the criteria as signal improves.
• Report on MQL volume, velocity, cost-per-MQL, and downstream conversion rates; use those inputs to direct investment across channels and programs.
• Take the marketing foundations already in place — brand narrative, positioning, early channel presence, initial playbooks — and build the operational engine that scales them.
• Translate strategy into a repeatable growth system: standardized processes, campaign architecture, channel playbooks, and asset libraries that multiply output without multiplying headcount.

Requirements

• Senior, hands‑on experience building integrated growth programs in B2B SaaS; healthtech experience a plus.
• Demonstrated ownership of an MQL or pipeline number — you've been accountable for net new business outcomes, not just activity metrics.
• Deep hands‑on experience building and optimizing ad engines across paid search, social, and programmatic; you know the platforms as well as the strategy.
• Proven ability to take an early-stage marketing foundation and scale it into a high-output, repeatable growth system.
• You're equally comfortable instrumenting a funnel as writing a high‑conversion brief — you've shipped real things in both modes.
• Strong systems instinct: you design processes, taxonomies, and operating cadences that other people can actually use.
• You influence without authority, move fast with incomplete information, and maintain high standards while doing it.
• A bias toward building: when something doesn't exist, you make it.

Preferred

• Built ABM motions in close partnership with Enterprise and Mid‑Market Sales.
• Run product‑led and sales‑led motions in parallel.
• Worked with data science on incrementality testing or advanced attribution.
• Scaled a performance creative system across channels — briefing, asset libraries, structured testing.