Responsibilities

• Own Meta and Google end to end as our primary acquisition channels: budget, structure, audiences, creative testing, and measurement
• Direct a small pod across paid social, paid search, gifting, and events, and make the calls on who stays and what we add
• Build and maintain the acquisition model that ties every dollar of spend to pipeline, CAC, payback, and revenue
• Use AI daily to move faster than a team our size should be able to: performance analysis, creative production, list building, and workflow automation
• Run gifting and events as measurable pipeline channels, not brand exercises
• Partner closely with our SDR team, Sales, and RevOps on lead quality, handoff, and conversion
• Test emerging acquisition surfaces, including AEO and GEO, and tell us honestly whether they are real
• Manage the growth budget with conviction, leaning into what's working and cutting what isn't on evidence

Requirements

• You are running paid acquisition right now, hands on the accounts, and you can talk about last week's numbers from memory
• You have managed six figures or more in monthly ad spend
• You have been at a high-growth company through a real scale step, roughly $30M to $100M+ ARR, and you can tell us what the ARR was when you joined versus when you left
• AI is genuinely embedded in how you work day to day, not something you tried once
• Strong analytical instincts: you are comfortable in spreadsheets and dashboards, you build your own reporting, and you can defend a spend decision with data
• You are comfortable directing contractors and specialists without wanting to build a large team underneath you
• You prioritize ruthlessly and are happy to make confident calls in ambiguity
• Genuine interest in wellness, fitness, or studio operations

Preferred

• We are deliberately flexible on years of experience. What matters is what you have actually run.

Benefits

• Lunch and snacks in our NYC office
• Unlimited PTO: our policy is designed to give you the flexibility to rest, recharge, and take care of personal needs while staying aligned with your team and responsibilities
• Medical, dental, and vision health insurance
• Fitness Class Reimbursement: we're committed to supporting both employee wellness and our industry relationships. As an Arketa employee, we see movement as opportunity.
• Parental Leave Policy