Growth Marketing Lead

New York City, NY (On-site)

$115K/yr – $200K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end demand engine and revenue-connected marketing ops that tie ICP-led ABM, paid channels, influencer, and inbound/outbound motion to pipeline and revenue.

  • Growth Infrastructure: Build ABM, paid LinkedIn, search, B2B influencer strategies, and scalable inbound/outbound motions aligned to ICP.
  • Demand Generation: Own marketing-sourced pipeline targets, tracking, and clear reporting to revenue stakeholders.
  • Performance, Ops & Alignment: Run rapid experiments, set attribution and KPI cadences, instrument programs and ensure CRM/MAP hygiene and Sales alignment.

Job Description

Build the demand engine from scratch: ABM strategy, paid LinkedIn, Search, B2B influencer strategy, and a scalable inbound/outbound assist motion aligned to the product narrative and ICP. Own the marketing-sourced pipeline number - set targets, track performance, and report with clarity and confidence. Run fast experiments across paid and organic channels; set up attribution and KPI cadences, and iterate based on data. Create and operate marketing performance reporting tied to customer journey KPIs: conversion rates, win-rate context, deal cycle, and retention signals. Own the full marketing ops stack: dashboards, funnel architecture, tooling selection, and CRM/MAP hygiene. Ensure every program is instrumented, measurable, and connected to revenue. Partner tightly with Sales on prospecting and account lists, vertical targeting, and personalized “zero moment of truth” touches that accelerate deals. Align marketing air cover to outbound effort - make every Sales conversation easier by ensuring prospects already know who Agentio is and why it matters. Treat pipeline as a shared number, not a marketing-only metric.
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Agentio

Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes.We’re on a mission to transform a $800B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work—finally being paid in proportion to the value they create. That shift is accelerating: Unilever’s CEO has said the company will move roughly half of its ad budget into social and creators—Unilever is among the world’s largest advertisers, spending around $9–10B annually. As these dollars move, they need performance-grade pipes; Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, DoorDash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels.Agentio has raised $56M to date at a $340M valuation, including a recent Series B led by Forerunner, which followed our Series A within a calendar year. Our investors also include Benchmark, Craft, and AlleyCorp. Agentio has been named to Forbes’ Next Billion Dollar Startups, 2025, and our platform is already used and loved by the world’s leading marketers and creators. We are just getting started!

Founded in 2023
New York, New York, USA
50 employees (6 in marketing)