Responsibilities

• Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.
• Generate qualified opportunities for the sales team and own accountability for marketing-sourced pipeline and revenue.
• Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
• Build repeatable acquisition systems that reduce dependence on founder-led growth.
• Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand.
• Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth.
• Use AI and automation to increase output, improve efficiency, and create scalable growth systems.
• Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.

Requirements

• 5+ years of B2B SaaS marketing experience, ideally within e-commerce, MarTech, affiliate marketing, influencer marketing, or partnership marketing.
• Proven track record of generating qualified pipeline and revenue through marketing.
• Experience building marketing systems from scratch in a fast-moving startup environment.
• Strong understanding of partnership-led growth, referral programs, affiliates, creators, influencers, podcasters, events, and ecosystem-based growth.
• Strong copywriting, positioning, website messaging, and content marketing skills.
• Working knowledge of SEO, AEO, LLM visibility, and how buyers discover software through AI tools.
• AI-first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms to move faster and produce better work.
• Builder mentality with the ability to execute independently without relying heavily on agencies, large teams, or a perfect playbook.