Responsibilities

• Growth Strategy & Execution
• Create and manage growth experiments with clear hypotheses, success metrics, and learnings documentation
• Identify and test new marketing channels and tactics to drive qualified lead generation
• Develop and optimize conversion funnels from awareness to closed-won deals
• Collaborate with sales teams to ensure marketing-qualified leads convert to pipeline and revenue
• Performance Marketing & Analytics
• Manage and optimize paid advertising campaigns across Google Ads, LinkedIn, industry publications, and emerging platforms
• Implement advanced tracking and attribution models to measure campaign effectiveness and ROI
• Operate cutting edge content platforms allowing for rapid creation of landing pages and variations.
• Conduct A/B testing on landing pages, ad creative, email campaigns, and marketing automation sequences
• Content & Digital Marketing
• Collaborate with our content team to create compelling, industry-specific content that resonates with supply chain professionals and decision-makers
• Build and nurture email marketing campaigns for lead nurturing and customer retention
• Optimize website conversion paths and implement CRO best practices
• Manage Linkedin presence and thought leadership initiatives
• Technology & Marketing Operations
• Optimize marketing tech stack including CRM, marketing automation, and analytics tools