Responsibilities

• Architect the growth system — Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving system.
• Build AI-assisted workflows — Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automations.
• Event Infrastructure Engineering — Treat industry conferences (ShopTalk, NRF) as programmatic data triggers. Build the automated scraper, enrichment, and outreach systems that capture high-intent accounts before, during, and after physical deployments.
• Manage an AI agent workforce — Design agents that handle data acquisition, enrichment, content transformation, research, and campaign execution.
• Drive demand generation — Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships). Build high-intent pipeline and drive awareness-to-trial conversion.
• Treat growth like a product — Instrument the full funnel. Measure CAC, conversion, and pipeline quality. Use experimentation to isolate variables and improve system performance.
• Build feedback loops — Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approach.
• Engineer content systems — Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequences.
• Drive the creation and testing of marketing creative — Build tools and relationships for content creation, identify new messages, positioning, and ways of communicating visually.