Growth Marketing & Ecommerce Director

New York City, NY (Remote)

$180K/yr – $210K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the DTC growth stack from site experience to multi-channel performance and retention, leading end-to-end campaigns, CRO, and analytics across Shopify, paid media, email/SMS, and new growth channels.

Own Shopify storefront UX, CRO, and merchandising to boost conversion and AOV.
Drive multi-channel media strategy and real-time optimization across Meta, Google, YouTube.
Lead retention and analytics via Klaviyo, Shopify, and Triple Whale, plus testing new growth channels.

Job Description

Responsibilities

The Shopify storefront: site experience, UX, merchandising, and conversion (CRO)
Digital performance strategy across Meta, Google, YouTube, and emerging channels
Media budget, KPI performance (CAC, ROAS, CPA, LTV), and real-time optimization
End-to-end campaign planning: ads, landing pages, post-purchase
Funnel optimization (CVR, AOV, LTV) through testing and retention
Email and SMS retention via Klaviyo
Analytics and attribution through Shopify and Triple Whale
Collaboration with the creative team on UGC and branded content
Identifying and testing new growth channels

Requirements

8+ years in DTC growth and ecommerce with proven success scaling a brand to $30M+ in annual revenue
Strong performance marketing background: paid social, paid search, UGC, and creative testing
Hands-on ecommerce ownership: Shopify, site optimization, and CRO
Comfort owning data and adjusting strategy in real time
Working fluency in Shopify, Klaviyo, Google Ads, Meta Ads Manager, and Triple Whale
Genuine interest in consumer brands (beauty, lifestyle, fashion, or wellness)
Prior experience working in a remote environment

Chameleon Collective

We Blend In. You Stand OutWe are a dynamic team of high-performing independent thinkers, each a veteran in specific verticals of expertise. We bring knowledge to drive meaningful transformations across our five expertise pillars - Branding, Marketing, Experience, Commerce, and Sales. Our core mission is clear: To Transform Business. We exist to create lasting transformations grounded in excellence and exceptional talent. Our holistic approach transcends traditional norms, as transformation is not just a buzzword but ingrained in our DNA, from our name and mascot to our daily work.At the heart of our transformative mantra are three cornerstones: Lead, Deliver, and Recruit. We infuse your organization with visionary leadership, equip you with unparalleled expertise, and fortify your ranks with transformative talent, ensuring that change isn't fleeting—it's foundational.Join our transformational journey at www.chameleon.co.

Founded in 2015

Fort Lauderdale, Florida, USA

178 employees (92 in marketing)

chameleoncollective.com