Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
3 hrs ago
Growth Marketing Director
Los Angeles, CA (Remote)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive NA growth for a FemTech brand by owning revenue, market share, and ROI across DTC and regional marketing, with a 0-to-1 growth agenda.
- Run A/B tests on copy/visuals across female personas to find high-converting storytelling angles.
- Must-have: 7+ years of marketing experience in North America.
- Standout: Builds regional teams and scales growth systems across paid, CRM, and analytics.
Job Description
Responsibilities
- Run A/B tests on copy and visuals across different female personas to identify high-converting storytelling angles.
- Develop and execute integrated marketing initiatives in North America, including: KOL/KOC partnerships; PR campaigns; Content marketing (video, social, blog); Industry events; Product launches and GTM strategies to elevate brand awareness, preference, and market penetration.
- Oversee paid acquisition channels including: Google Ads; Meta Ads; TikTok Ads; Podcast advertising; Dynamically allocate budgets to reduce CAC while maintaining brand premium.
- Lead the 0-to-1 growth roadmap for North America, with full accountability for: Revenue; Market share; ROI across the Shopify DTC platform.
- Build a lifecycle management system using: Klaviyo; SMS marketing to drive repeat purchases and long-term customer loyalty.
- Integrate: MD endorsements; Clinical claims into high-converting marketing assets while ensuring compliance with: U.S. Food and Drug Administration; Federal Trade Commission
- Establish a closed-loop analytics system that converts North American market feedback into product insights for HQ R&D teams.
- Build, manage, and develop a local marketing team including specialists in: Performance marketing; Content; Brand marketing; Collaborate cross-functionally with global teams and external partners.
- Work closely with the CEO and North America lead to: Develop regional marketing strategies and budgets; Analyze market trends and consumer insights; Evaluate competitive landscape; Lead brand positioning and growth initiatives; Maintain full accountability for revenue, market share, and ROI targets.
Requirements
- U.S. Citizen or Green Card holder with extensive experience in the U.S. market.
- Strong expertise in one or more categories: FemTech; HealthTech; Premium DTC lifestyle brands (e.g., Luxury, Beauty, Fine Jewelry).
- Deep understanding of North American culture, channels, and female consumer purchasing behavior.
- 7+ years of marketing experience in North America.
- 3+ years managing end-to-end DTC websites.
- Background in 3C or smart hardware preferred.
- Proven track record of driving significant revenue growth; achieving 2×+ business expansion within 1–2 years; optimizing marketing ROI; marketing for new brands.
- Strong command of Google Ads; Meta Business Suite; TikTok Ads; Email/SMS marketing (Klaviyo, Mailchimp); SEO / SEM; Social media management.
- Ability to design and implement scalable growth systems independently.
- 5+ years of team management experience; proven ability to build and develop high-performing teams.
YUNLUE 云略
YL Consulting is committed to becoming the leader in organizational and human resources services that understand Chinese entrepreneurs best. In the tide of global change, we help Chinese enterprises to accurately grasp the core of organization and talent management, and achieve the harmonious unity of strategy and growth.We rely on rich practical experience, with in-depth service as the cornerstone, to provide customers with forward-looking innovative solutions. We are committed to accompanying companies to pursue the right goals and build a long-term, robust, and sustainable growth path.
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