Growth Marketing Director at Ethos | USA | $150K/yr – $266K/yr

Ethos

Growth Marketing Director

USA (On-site)

$150K/yr – $266K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own the launch paid engine for new DTC products, from pre-launch positioning to scale, with end-to-end channel ownership and fast decision making.

Cross-Channel Ownership: Lead Meta, Search, YouTube, TikTok and others, turning weekly channel learnings into rapid cross-channel wins.
Product Launch Stewardship: Align product, brand, and analytics to frame the placement, measurement, and creative direction of new product campaigns.
Autonomous Execution with Scale Interest: Run the paid program with leadership input, make budget, testing, and creative bets, and push decisions forward without escalation.

Job Description

Responsibilities

New DTC Product Ownership: Lead paid marketing for all of our new DTC products, currently IUL and annuities, with more products launching in H2 2026.
Own the paid strategy and roadmap end to end, from pre-launch positioning translation through scale.
Partner with product and brand on positioning, with creative on output, and with analytics on measurement.
Autonomous Execution: Run the paid program for new products with strategic input from leadership, not day-to-day direction.
Make the calls on budget allocation, channel mix, testing roadmap, and creative direction.
Bring proposals and decisions forward, not open questions.
Cross-Channel Strategy: Lead the cross-channel strategy for new products across Meta, Search, YouTube, TikTok, and other paid channels.
Make sure what one channel learns this week gets implemented by the others next week.

Requirements

Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup.
Fintech or Insurtech experience preferred.
Track record of bets that paid off, not just running the playbook well.
Deep Paid Marketing Experience: Minimum of 10 years in paid marketing, including 7+ years where paid user acquisition was the primary growth driver.
Deep platform expertise across Meta, Search, YouTube, and TikTok.
New Product Launch Experience: Demonstrated experience leading paid marketing for new product launches or new business lines, ideally more than once.
Strategic Judgment: You make sound calls without needing to escalate every decision.
You know which trade-offs matter, which tests are worth running, and when to kill something.
Strategic & Hands-On: You are equally excited by high-level strategy and the in-the-weeds work of building, testing, and shipping.
You don’t want a team to manage. You want to do the work.
Measurement Rigor: Strong command of MMM, incrementality testing, geo lift, and DR measurement under signal loss.
You know how to read what’s real versus what’s noise.
Creative Taste: Strong instincts for what good DR creative looks like.
You can talk to a copywriter and a data scientist in the same hour.
Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
Technical Proficiency: Advanced Excel and BI tools (Tableau or similar). Comfortable working with analytics and engineering partners on platform requirements and measurement needs.

Nice to have

Fintech or Insurtech experience preferred.

Benefits

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Ethos

Ethos makes getting life insurance instant and easy. Our approach blends technology and industry expertise, and the human touch to deliver an incredible life insurance experience. Ethos has raised over $400 million of capital from Sequoia, Accel, Google Ventures, Goldman Sachs, Softbank and more. We are one of the largest U.S. life insurance issuers. We continue to scale quickly and are looking for passionate Ethosaurs to protect the next million families.

Founded in 2016

Austin, Texas, USA

863 employees (67 in marketing)

www.ethos.com