Responsibilities

• Own CapCenter’s growth marketing strategy end-to-end — annual plan, quarterly OKRs, channel mix, and roadmap aligned with company revenue targets
• Serve as the senior marketing voice on the leadership team — translating business goals into AI-powered marketing plans and influencing company-level strategy
• Build and lead the marketing function — hire, mentor, and manage internal staff, agencies, and contractors as the team scales
• Own the marketing budget and P&L — manage seven-figure annual spend, allocate across channels, and demonstrate ROI to executive leadership and the board
• Present performance, strategy, and investment proposals to the CEO, COO, and leadership team on a recurring cadence
• Evaluate, champion, and operationalize emerging AI tools, platforms, and methodologies that create durable competitive advantage
• Direct multi-channel digital programs (paid search, paid social, email, SEO, content, partnerships) to drive qualified mortgage leads at scale
• Architect and oversee agentic workflows that autonomously manage campaign optimization, lead scoring, and content generation across the funnel
• Own the marketing technology stack — selection, integration, governance, and ROI of every platform in use
• Design and continuously optimize end-to-end marketing automation — from lead capture through nurture to conversion — ensuring seamless handoff to loan officers

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree a plus)
• 10–15 years of digital marketing experience, with at least 5 years in a director-level or above role owning full-funnel growth strategy and a marketing P&L
• Demonstrated experience building or rebuilding a marketing function — hiring the team, selecting the stack, and standing up the operating model
• Hands-on experience building or directing agentic AI workflows — autonomous agents, multi-step pipelines, or AI-orchestrated marketing systems in production
• Strong working knowledge of LLMs, prompt engineering, and AI application development as applied to marketing
• Proven track record of scaling acquisition channels and managing seven-figure marketing budgets with measurable ROI
• Deep proficiency in marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4), email/CRM tools (HubSpot, Mailchimp, or similar)
• Advanced analytical skills — attribution modeling, forecasting, cohort analysis, and executive- and board-level reporting
• Excellent copywriting, storytelling, and content strategy skills — and the editorial judgment to direct others
• Proven ability to manage agencies, vendors, and direct reports; experience hiring marketers preferred
• Executive presence — comfortable presenting to the CEO, COO, board, and cross-functional leadership

Preferred

• Mortgage, real estate, or financial services marketing leadership experience
• Experience building AI agents using frameworks like LangChain, CrewAI, Claude, or custom orchestration
• Familiarity with CMS platforms (WordPress, Webflow, or similar)
• Knowledge of mortgage compliance and advertising regulations (RESPA, TILA, fair lending)
• Experience scaling a marketing organization from a small team to a full function

Benefits

• We offer a competitive compensation package to include base salary, medical, dental and life insurance benefits, 401K and paid vacation.
• We are an Equal Opportunity Employer M/V/F/D.