Growth Marketing Digital Acquisitions Director

Responsibilities

• Lead a team of program managers, strategists, channel, and optimization experts to acquire new customers via digital channels
• Review analytical results daily to deliver business results and customer-obsessed experiences
• Build new, enhanced marketing strategies and capabilities across on-us and paid channels to increase our share of wallet across our existing customer portfolio
• Provide leadership, mentorship, and development to a team of Growth Marketing program managers, strategists, channel, and optimization experts
• Provide ongoing performance updates to CBL CMO and other C-suite level executives
• Collaborate with various partners, stakeholders, and senior leaders including within other LOBs and key functional areas (branch, segment strategy, etc.)
• Identify new business opportunities, including digital capabilities to increase scale and profitability across our acquisition strategies
• Manage allocation of people and financial resources for Marketing

Requirements

• 10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience
• Experience leading marketing strategy within consumer banking, lending, payments, or another highly regulated industry, including ownership of growth-related business outcomes
• Demonstrated success developing and optimizing end-to-end customer acquisition and engagement strategies across digital and traditional channels

Preferred

• Proven ability to identify and scale new growth opportunities while balancing customer experience, profitability, risk, and operational considerations
• Strong customer-centric mindset with a passion for understanding what motivates consumer behavior and converting those insights into winning marketing strategies
• Experience leading high-profile, enterprise-wide marketing initiatives with significant executive visibility and direct impact on strategic business priorities
• Strong analytical understanding and business acumen
• Ability to attract, retain and develop top diverse talent
• Strong presentation skills including with senior/C-suite level leadership
• Must be able to successfully navigate a highly matrixed environment, leading with influence
• Is highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
• Must thrive in a fast-paced environment

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement