Growth Marketing & Content Manager

New Jersey, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive real estate marketing to generate buyer leads and promote listings across digital channels.

  • Own lead generation campaigns across Facebook/Instagram and Google Ads to create a consistent buyer pipeline.
  • Must-have: 2–5 years in digital marketing with experience generating leads for real estate or startups.
  • Standout: Experience coordinating content with photographers/videographers and managing external vendors.

Job Description

Responsibilities

  • Lead Generation Campaigns: Develop and manage digital campaigns that attract buyers interested in homes in our core markets.
  • Running Facebook and Instagram advertising campaigns
  • Running Google search campaigns targeting home buyers
  • Testing different messaging and audiences to generate leads
  • Monitoring performance and improving cost per lead
  • The goal is to create a consistent flow of qualified buyer leads.
  • Listing Marketing & Campaign Launches: Turn each new listing into a coordinated marketing campaign.
  • Examples include: “Coming soon” promotions, new listing announcements, open house marketing, digital advertising campaigns, email announcements.
  • Work closely with agents and builders to ensure listings receive maximum exposure.
  • Content Creation: Create engaging content that attracts buyers and strengthens the company’s brand.

Requirements

  • 2–5 years of experience in digital marketing, growth marketing, or content marketing
  • experience working with a small business, startup, agency, or real estate company
  • experience running digital advertising campaigns that generate leads
  • Digital advertising (Facebook / Instagram Ads, Google Ads)
  • Basic landing page creation or website editing (Squarespace, Webflow, etc.)
  • Social media marketing and content distribution
  • Basic video editing (CapCut, Premiere, or similar tools)
  • Digital marketing analytics and campaign optimization
  • Familiarity with spreadsheet-based data tracking (Google Sheets or Excel)
  • Meta Ads Manager

Preferred

  • Real estate marketing experience is a plus but not required.
  • Experience working with builders in real estate marketing is helpful.
PremiumONE Realty logo

PremiumONE Realty

Our MissionPremiumONE redefines the home buying and selling experience by reducing commissions and increasing transparency. Our process puts more money in home owners’ pockets and empowers them with greater control when buying or selling a home.How PremiumONE BeganWe started PremiumONE with the vision to completely redefine the home buying and selling experience. After many years of buying, selling, renting, and renovating homes, we were disillusioned by the entire real estate brokerage model:In this digital age, why is the home seller still paying 5-6% commission?Why is the commission split 50/50 between seller’s and buyer’s agents?Why does the seller have to be locked into a 6 month listing agreement?Why is the quality of service so inconsistent between agents, even if they represent the same real estate agency?We realized that the brokerage industry’s commission system and service standards were antiquated and saw an opportunity and decided to change the game and PremiumONE was born.After digging deeper, we discovered that real estate agents spend 80% of their time looking for new clients and only 20% of their time servicing them. Hence, the low productivity of the current real estate brokerage model and the need to charge 5-6% commission. We, at PremiumONE, decided to turn the entire real estate buying & selling system on its head. We created a unique model, where PremiumONE:Generates leads for the agentsStandardizes the marketing process for selling homes Has its agents spend 80+% of their time servicing clients, rather than searching for new clients Improves agent’s productivity multifold.PremiumONE is not a discount brokerage. We are a premium service, client-focused brokerage.

Founded in 2019
Millburn, New Jersey, USA
12 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
20.4%
Direct
59.5%
Referral
5.6%
Social
12.9%
Paid
1.4%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
1 (8% of company)