Responsibilities

• Brand Strategy & Positioning: Develop and execute Koola’s overall marketing and brand strategy.
• Create a consistent voice, visual identity, and message across every customer, carrier, employee, and candidate touchpoint.
• Clearly communicate what makes Koola different in a crowded freight brokerage market and build recognition beyond our existing network.
• Content & Storytelling: Build a repeatable content engine across LinkedIn, Instagram, Facebook, YouTube, email, the website, recruiting platforms, and industry media.
• Capture employee success stories, customer wins, milestones, leadership content, office culture, recruiting stories, and useful freight-market content.
• Own the content calendar and coordinate photography, video, graphics, writing, and outside vendors.
• Founder & Leadership Brand: Turn ideas, speeches, meetings, announcements, market observations, and leadership philosophies into professional content.
• Build a fast capture-and-distribution system that does not require leadership to personally manage the process.
• Recruiting Marketing: Partner with HR and recruiting to make Koola one of the most recognizable freight brokerage employers in the Midwest.
• Develop targeted campaigns, funnels, landing pages, testimonials, and career content for experienced brokers and other priority roles.

Requirements

• Marketing: 1 year (Preferred)

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Vision insurance