GROWTH MARKETING & BRAND MANAGER

Carmel, IN (Unknown)

$55K/yr – $85K/yrMid Level1+ years expFull time

Posted 2 weeks ago

Job Summary

Own and scale Koola's marketing and brand engine across content, campaigns, and website, while partnering with HR/recruiting to attract talent and drive growth; build leadership branding and a repeatable distribution system, and measure impact to continually optimize channels.

  • Own content calendar and distribution pipelines.
  • Develop targeted recruiting campaigns and career content for priority roles.
  • Collaborate with leadership to capture and amplify the Koola story and market position.

Job Description

Responsibilities

  • Brand Strategy & Positioning: Develop and execute Koola’s overall marketing and brand strategy.
  • Create a consistent voice, visual identity, and message across every customer, carrier, employee, and candidate touchpoint.
  • Clearly communicate what makes Koola different in a crowded freight brokerage market and build recognition beyond our existing network.
  • Content & Storytelling: Build a repeatable content engine across LinkedIn, Instagram, Facebook, YouTube, email, the website, recruiting platforms, and industry media.
  • Capture employee success stories, customer wins, milestones, leadership content, office culture, recruiting stories, and useful freight-market content.
  • Own the content calendar and coordinate photography, video, graphics, writing, and outside vendors.
  • Founder & Leadership Brand: Turn ideas, speeches, meetings, announcements, market observations, and leadership philosophies into professional content.
  • Build a fast capture-and-distribution system that does not require leadership to personally manage the process.
  • Recruiting Marketing: Partner with HR and recruiting to make Koola one of the most recognizable freight brokerage employers in the Midwest.
  • Develop targeted campaigns, funnels, landing pages, testimonials, and career content for experienced brokers and other priority roles.

Requirements

  • Marketing: 1 year (Preferred)

Benefits

  • 401(k)
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program
  • Retirement plan
  • Vision insurance
Koola Logistics logo

Koola Logistics

4.5 Glassdoor

Koola Logistics is a family owned Freight Brokerage based in Carmel, IN.

Founded in 2019
Carmel, Indiana, USA
87 employees
1% recommend to a friend

Salaries

Posted range

$55K/yr – $85K/yr

Taken straight from the job posting.

See all Koola Logistics salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
995

Headcount Trend

Current headcount: ~87
Koola Logistics logo

GROWTH MARKETING & BRAND MANAGER

Koola Logistics · Carmel, IN · Unknown