Responsibilities

• Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
• Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance.
• Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results.
• Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns.
• Analyze campaign performance and communicate actionable insights, recommendations, and results to cross-functional stakeholders.
• Collaborate closely with the Marketing Analytics Team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
• Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
• Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.

Requirements

• A Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field.
• Experience managing or supporting campaigns within paid social advertising platforms.
• Knowledge of digital media optimization principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies.
• A data-driven mindset with the ability to analyze campaign performance and translate findings into actionable recommendations.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners.

Preferred

• A passion for sports and gaming is a plus.