Head of Organic Growth, Kraken Pro
Kraken
USA (Remote)
$110K/yr - $221K/yrIn-houseFull-timeSenior level5+ years exp.
16 hrs ago
Growth Marketing Associate
New York City, NY (On-site)
$75K/yr – $95K/yrMid Level2+ years expFull time
Posted 21 hrs ago
Job Summary
Own paid acquisition strategy for DTC growth in NYC, managing budgets across Meta and Google, testing creative with our design team, and delivering reporting on blended ROAS and contribution margin while planning seasonal launches.
- Own the paid media budget and testing roadmap across channels
- Collaborate with content and design to briefing and test creative
- Drive seasonal campaigns and measurement of incrementality and contribution margin
Job Description
Responsibilities
- We're hiring a full time Growth Marketing Associate in New York City. This role owns paid acquisition across Meta and Google Ads.
- Day to day, that includes budget management and optimization across our paid channels, briefing and testing creative with our content and design team, and reporting on blended ROAS and contribution margin.
- You'll also help plan seasonal campaigns around our wetsuit and apparel launches.
- We're a small team, so this role suits someone comfortable working independently.
- You'll have real ownership of the budget and the goals, along with the latitude to decide where spend goes and what to test next.
- Growth Marketing Associate
Requirements
- 2–3 years running paid media for DTC e-commerce brands, agency-side or in-house
- Hands-on Meta Ads Manager experience
- Google Ads across Search, Shopping, and PMax
- Comfortable in Shopify analytics and GA4, with a solid grasp of A/B testing and incrementality
- Strong creative instincts and a point of view on what makes an ad work
- A track record of self-directed work
- Organized enough to run multiple channels and campaign calendars at once
Preferred
- Apparel, surf, outdoor, or technical product experience
- Comfort with contribution margin as a decision metric, not just ROAS
- Familiarity with Klaviyo or a comparable email platform
- You surf, or you're genuinely drawn to the ocean and outdoors.
Matuse Inc
In 2006, we introduced the best of the best wetsuits by using a premium material called Geoprene, aka the crème de la crème of Japanese Limestone rubber. Since then we’ve channeled our curious nature to continue to imagine what’s possible. Our mission statement is to make product Ichiban (The best) by creating function-first, solution-specific innovations done responsibly and that are kinder to mother nature. We design for longevity and performance and take this responsibility seriously no matter what materials we use. Today, we are proud to say that our line of Geoprene rubber products are some of the longest lasting wetsuits you will find in the world and our Geoflex rubber contains some of the most sustainable materials available. We are unapologetically Ichiban. There is no finish line. We will keep going. Towards transparency and done responsibly.
Salaries
Posted range
$75K/yr – $95K/yr
Taken straight from the job posting.
The middle of this range ($85K) is 13% above the median base salary for Growth Marketing Associate roles in the United States ($75K).
Growth Marketing Associate median pay in the United States
Most pay falls between $67K and $80K. Based on 22 salaries.
Marketing Team
Marketing Team Size
4 (33% of company)
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
17.6K
Monthly Google Ads Budget
$445
Traffic Source Mix
Search
36.8%
Direct
50.1%
Referral
3.4%
Social
8.6%
Paid
1%
Headcount Trend
Current headcount: ~12
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
