Growth Marketing Analyst

Lexington, KY (Remote)

$131K/yr – $187K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on building a trusted, cross-channel performance foundation and driving scalable growth through analytics and experimentation. You’ll own funnel reporting, attribution, and KPI definitions, while partnering with Data Science and Engineering to surface risks and opportunities. A strong emphasis is placed on communication with stakeholders, disciplined planning, and translating analysis into business impact, with a comprehensive benefits package for eligible employees.

Job Description

Responsibilities

  • Own reporting and visibility across the full growth funnel from awareness through monetization
  • Establish clear funnel definitions and channel roles to support portfolio level optimization
  • Build and maintain a trusted single source of truth for cross channel performance
  • Monitor paid, organic, lifecycle, partnerships, and brand performance and proactively surface risks and opportunities
  • Analyze CAC, LTV, payback periods, and marketing ROI to guide investment decisions
  • Identify conversion bottlenecks and recommend experiments that unlock scalable growth
  • Support forecasting, scenario modeling, and quarterly planning to ensure disciplined investment
  • Measure and quantify brand lift and upper funnel impact to ensure long term growth investments are properly valued
  • Partner with Data Science to design and measure A B tests and incrementality studies
  • Bring rigor and clarity to attribution models, KPI definitions, and tracking frameworks

Requirements

  • 5 to 7 plus years of experience in Growth, Marketing Analytics, or Business Analytics
  • You are highly proficient in SQL and comfortable working with large, imperfect datasets
  • You have experience building dashboards in Looker, Tableau, or similar BI tools
  • You deeply understand marketing funnels, attribution, experimentation, and CAC and LTV dynamics
  • You think beyond reporting and connect analysis to financial and strategic impact
  • You communicate clearly and confidently with both technical and non technical stakeholders
  • You proactively identify risks and opportunities before they become obvious
  • You thrive in fast moving, high growth environments and hold performance to a high bar

Preferred

  • Experience in a high growth, performance driven organization
  • Subscription, telecom, or consumer app experience
  • Experience supporting Marketing Mix Modeling initiatives
  • Hands on experience with marketing platforms and mobile measurement partners
  • Experience optimizing portfolio allocation across channels

Benefits

  • Free phone service
  • Strong work life blend
  • Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
  • Employee stock options
  • Unlimited vacation
  • 12 paid holidays per year
  • Competitive pay
  • Health, dental, and vision benefits
  • Short-term & long-term disability
  • $750 annual wellness benefit or healthcare spending account
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TextNow

TextNow is disrupting the telecom industry. We think big, move fast and challenge the status quo. That’s why we’re the only free wireless phone service provider with unlimited talk & text, plus essential data—all in one convenient app. For 16 years, our mission has been clear: break down communication barriers, democratize phone service, and give everyone access, regardless of income. Over 300 million people have downloaded the TextNow app in need of a better, more affordable way to stay connected. With millions of users, we’ve built a high-margin, profitable business consistently generating $100M+ in annual revenue for four consecutive years. We believe the opportunity ahead is exponentially larger than what we’ve already achieved. Powered by bold thinkers, relentless problem-solvers, and people who see possibilities where others see limits - we‘re redefining how the world connects. Join TextNow and break down barriers to communication with us.

Founded in 2009
Waterloo, Ontario, CAN