Responsibilities

• Paid social campaign management: Manage and optimize paid ad campaigns (primarily LinkedIn Ads) with a budget of up to $5K/month. A/B test creative, audiences, and bidding strategies to drive inbound pipeline.
• ICP refinement and audience segmentation: Continuously refine the Ideal Customer Profile at both the account (firmographic) and contact (persona) level, using engagement and conversion data to sharpen targeting over time.
• Multi-channel outbound sequences: Build, launch, and optimize prospecting sequences across LinkedIn (HeyReach) and email (Apollo/HubSpot). Own cadence design, copy crafting, and reply handling.
• Community-led growth: Build and manage an owned professional community. Drive member acquisition, engagement, and content loops that feed back into pipeline.
• Field marketing and events: Own end-to-end event presence: pre-event outreach, booth logistics, collateral production, on-site meeting scheduling, and post-event follow-up campaigns. Travel required.
• Campaign content crafting: Use GenAI workflows to craft campaign copy, sequence messaging, ad creative, and community content. This is about directing and refining AI output, not writing everything from scratch.
• Top-of-funnel reporting: Track and report on the metrics you own: MQLs generated, sequence reply and engagement rates, campaign ROI, and pipeline contribution by channel.